Brand Marketing Manager, La Vie
France
€38-42k
Vegetable meat product
Job no longer available
Vegetable meat product
501-1000 employees
Job no longer available
€38-42k
501-1000 employees
Company mission
To evolve people from animal-based meat to plant-based.
Role
Who you are
- Min 2 years’ experience in FMCG marketing, with strong operational marketing experience in the French market
- Proven track record of executing trade marketing plans (POS, promotions, sampling) and working with retailer panels (IRI, Nielsen, Kantar, etc.)
- Comfortable owning a P&L, managing budgets, and making data-driven decisions
- You combine sharp strategic thinking with a hands-on “doer” mindset – you love building the big picture, but you also thrive rolling up your sleeves to make it happen
- A proactive, creative and collaborative team player who thrives in a fast-paced, entrepreneurial environment
- Passionate about purpose-driven brands that combine fun, food and impact
- Education Level: Master's Degree
What the job involves
- We’re looking for a bold and business-driven Brand Manager Marketing France to take the lead on driving sell-out, awareness, and impact on shelves
- Reporting to the Head of Marketing France, you will own and execute our retail brand strategy, while contributing to cross-channel campaigns and innovation launches
- You’ll be at the intersection of brand, business and operations, bringing our bold tone and strong values to life in-store and beyond
- Build and execute the retail marketing strategy in line with brand and business goals
- Own yearly planning for POS, promotions, field activations, and sampling
- Collaborate with the sales team to optimize in-store visibility and drive retail velocity
- Be the business lead for all core range NPDs and renovations in France: positioning, launch strategy, toolkit development
- Partner with Product, Studio and Sales to bring innovation to market with maximum impact
- Co-lead brand campaigns execution across Media, PR, Social Media and Influence, alongside the Head of Marketing and creative Studio team
- Ensure message consistency across all brand touchpoints – from TikTok to TV, and shelf to shopper
- Lead the analysis of brand performance in retail using IRI, dashboards and P&L tracking
- Translate data into clear, actionable insights to fine-tune activations and steer budget allocation
- Build and present performance reports and recommendations to the wider team
Application process
- You will have a first video call with the HR team and a second interview with your future manager, Manuela, Head of Marketing, followed by a business case in the office!
- Have you proven yourself during these steps, and have your former managers confirmed that you’re amazing? AWESOME! → The final step is a quick meeting with our CEO
- Start Date: 12 January 2026
Our take
The Veganism boom came around the 2010s and is still very prevalent with a huge market for plant-based foods. La Vie is a Paris-based company that develops vegetable meats with five products so far. The company's passion for what it does came from the rise in intensive breeding, now amounting to 14.5% of today’s CO2 emissions, 27% land use and 77 billion animals left in pieces in 2021.
The company had a huge win at the end of 2022 announcing its partnership with Burger King. La Vie bacon was rolled out across all UK stores in line with Veganuary. This partnership is said to be ongoing as Burger King hopes to be 50% plant-based by 2030 which is a huge success for La Vie. The company also won ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards.
The company raised €25M at the beginning of 2022 from Angel Investors including Natalie Portman and raised further funding in 2024 from Zintinus and Sparkfood. In only a short time, the company has been highly successful and established some well-rooted relationships for its product. So it will be exciting to see where La Vie takes its plant-based love and fun aesthetic next.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Oct 2024
$28.6m
EARLY VC
Sep 2023
$1.8m
EARLY VC
Total funding: $59m
Company HQ
Javel, Paris, France
Leadership
Nicolas Schweitzer
(Co-Founder & CEO)Previously Founder and CEO of Inclusio, Managing Director of Asia for Oradian and was a EFPA2 Cohort Member.
Vincent Poulichet
(Co-Founder & CTO)Extensive research and education in physics/chemical engineering. Most recently as a Postdoctoral Researcher at Ecole Normale Supérieure.
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