Lead B2C Performance & Merchandising, Veepee
Fixed term
International eCommerce company
Job no longer available
International eCommerce company
1001+ employees
Job no longer available
1001+ employees
Company mission
To offer the worlds of culture and entertainment the best in digital technology.
Role
Who you are
- Team management & development Strong analytical skills (perform analysis, deduct insights, develop strategies)
- Project management
- Marketing knowledge(understanding of brand & trade marketing, digital marketing, etc. )
- Commercial mindset & understanding of brand environments
- Consumer mindset & understanding of consumer trends
- Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
- Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
- Professional fluency in English (spoken & written)
- Strategic and long term vision
- Business and result oriented with an analytical mindset
- Creative and innovative thinking
- Proactivity and agility, ability to find solutions Autonomy
- Attention to detail, organizational and prioritization skills
- Persuasive abilities and capabilities to unite and motivate
- Excellent oral and written communication skills
- Excellent interpersonal skills
What the job involves
- Within the Marketing Operations team, reporting to the Head of Marketing Operations, your main missions will be to support the growth of all our B2C platforms
- You are responsible to define the strategy and together with your team ensure the correct implementation of the daily merchandising of all our sites
- Additionally, you will follow B2C performance per country and implement actions plans where needed
- You will lead a team of 4 B2C Merchandisers (& 3 interns) working on all verticals/businesses across all our B2C countries
- Merchandising: You define the Group merchandising strategy and lead the implementation of this strategy on all our B2C platforms (11 site IDs)
- Define & improve the Group Merchandising Strategy
- Glocal merchandising guidelines for homepage & tabs
- Ensure all platforms (homepage & tabs) are merchandised following the Group guidelines whilst taking into account local specificities
- Handle communication with commercial teams requesting/challenging positioning of banners on the HP
- Optimize daily attractivity of our offer and appropriate traffic allocation between businesses, Veepee products and marketing support
- Develop and use daily quality indicators (B2C segmentation, Offer quality score, etc.) within daily attractivity assessment
- Collaborate closely with planning teams to deliver the most balanced and optimized planning, also from a B2C perspective
- Be an active contributor in the development of a new “daily attractivity tool”
- Build & improve processes (within team & with other departments) and reporting driving to efficiency & insights
- Hiding process for non performing sales on the homepage
- Hiding process for Brandsplace boutiques when Flash sales of the same brands
- Travel homepage visibility etc
- You follow the B2C performance of the Group, with a focus per country, and set up relevant actions to support growth
- Monitor daily performance per platform (B2C/B2B, platform functioning, etc.)
- Support your team to set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth
- Identify strategic levers to further improve the performance (per platform)
- You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience
- Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
- Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
- Share business objectives with UX and data teams to improve algorithm personalization
- You use data to steer the team’s focus and actions as well as improve business performance
- Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
- Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, €/UV, etc. in order to assess merchandising performance and steer action plans
- Collaborate with the marketing data & insights and marketing excellence teams to develop and improve marketing reports and dashboards to track the business and improve (team) performance
- Own reporting to internal and external stakeholders
- You are leading a cross European team of B2C Merchandizers
- Manage the team to execute tasks: ensure tasks are completed with operational excellence and in time
- Ensure your team works in the most efficient way possible (tools, processes, etc.) in collaboration with the Marketing Excellence team
- Be the coach of your team members to develop professionally (setting and tracking OKRs) & personally
- Develop an international mindset to manage a culturally diverse team
- Act as a point of contact for local HR and be informed of country specificities
- You collaborate and communicate with key (local) stakeholders
- Collaborate closely with your planning & marketing colleagues to optimise the platform & performance
- Collaborate with key local stakeholders (commercial teams, Excos, etc.) - TBD in light of the replacement mission
- Act as the key spokesperson for the countries regarding marketing topics - TBD in light of the replacement mission
Application process
- The starting date is asap and the mission ends earliest end of September
- 1️⃣HR interview
- 2️⃣ Interview/question round with the Head of B2C Performance & Merchandising
- 3️⃣ Manager interview
Our take
eCommerce is booming across the world. Driven by a rise in mobile devices and general changes in consumer trends, global eCommerce sales are expected to total $8 trillion worldwide in 2027. This is a massive time in the history of eCommerce business.
Founded in 2001, Veepee specialised in so-called "flash sales", which usually last between three to five days and are exclusively available to the 50+ million members that VeePee's website boasts. In a nutshell, then, its strategy is based on two pillars of consumer engagement: exclusivity and time-restricted decision-making.
Now, VeePee is focused on two key goals: expanding its international presence and building a foothold in the second-hand & recycled market. With over 20 years of successful operations behind it, as well as a model which continues to be disruptive, Veepee is in a great position to attack the coming eCommerce growth head-on.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2013
$29.5m
GROWTH EQUITY VC
Oct 2010
$19m
SERIES E
Total funding: $91.3m
Company HQ
Saint-Denis, France
Leadership
Previous co-founder and CEO of Cofotex.
Salary benchmarks
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