Digital Marketing and CRM Manager, Varnish Software
Hubspot
Content delivery solutions
Job no longer available
Content delivery solutions
21-100 employees
Job no longer available
21-100 employees
Company mission
To help customers create superior experiences by speeding up the delivery of their digital assets, while empowering them to innovate and lead in a competitive market.
Role
Who you are
- Advanced skills in using CRM and Marketing Automation platforms, analytic tools and software applications in a marketing environment
- 3 years+ of extensive Hubspot experience a minimum (including workflows, custom properties, forms, lists, integrations, blog, landing pages, email etc)
- Salesforce experience
- Understand customer/buyer journeys
- Analytical mindset, with previous experience working in a fast paced data-driven organization
- SEO optimization a plus, but not essential
- Umbraco knowledge a plus, but not essential
- Experience using Google Analytics
- Knowledge of HTML & CSS, preferable but not required
- Experience in working with time-sensitive projects and tight deadlines
- Expertise in integrated digital marketing campaign planning
- Understanding of performance marketing, conversion, and on-line customer acquisition
What the job involves
- Maintain and own CRM (Hubspot) strategy, identifying target areas, frequency and setting KPIs
- Identify, test and scale new opportunities for growth through a clear analysis of prospect behavior and engagement
- Contributing to planning of digital strategies and help define our product culture
- Segmenting the customer and audience databases to effectively target the right customers at the right time, with the right message
- Develop and optimize on an ongoing basis automated prospect journey flows and data-driven communications
- Weekly reporting of campaign / marketing activity effectiveness and performance
- Collaborate with Marketing team to understand goals, implement programs and provide concise post-campaign reporting
- Collaborate with Sales team to ensure proper qualification, hand off and measurement of leads and customers as they move thru the buyer/customer journey
- Create, publish, and optimize digital assets (i.e. Landing pages, emails, forms, blogs) that are managed in Hubspot
- Help define and execute on digital marketing initiatives (including website optimization, email marketing, social media, etc.)
Salary benchmarks
Our take
Varnish is a free, open-source HTTP accelerator helping web companies deliver high speed services whilst avoiding downtime and poor performance. Whilst Varnish has been in the game for a while now, the company has recently seen a lucrative new avenue open up thanks to the ballooning growth of the video-on-demand market.
Streaming giants like Netflix are searching with increasing urgency for ways to balance high content demand (in increasingly high definition, too) with lower energy consumption and costs. This problem is compounded when live streaming is thrown into the mix. Varnish Software, however, is making impressive strides in improving the throughput levels necessary to give streaming services an operational edge. With video content now constituting a large fraction of internet traffic, this puts Varnish in a strong market position.
Among its global customer base, Varnish also offers products like protection against DDoS attacks, and web services for 5G. All told, this means Varnish is offering a spread of products that are increasingly critical to the success of web content, and its G2 ‘Best Web Acceleration Software’ win stands as evidence of its continued utility in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Commission and sales incentives
- Flexible time off with 25 days of vacation starting immediately
- Pension
- Private healthcare
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Lars Larsson
(Founder)Originally the MD of Benefit Systems, moving on to serve as a business area manager at Redpill, then COO of Redpill Linpro Group.
Fredrik Borg
(CEO)Previously Head of B2C for Sweden at IP-Only, Head of Mobile Networks at Telenor Sweden and was the Head of BUGS Fiber Network Services at Ericsson.
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