Content Writer, Aviron
Interactive, gamified rowing machine
Job no longer available
Interactive, gamified rowing machine
21-100 employees
Job no longer available
21-100 employees
Company mission
To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
Role
Who you are
- Bachelor's degree
- 2+ years of relevant work experience
- Proven track record of strong written communication
- A strong understanding of foundational marketing principles and the ability to translate them across multiple mediums
- Resourceful and self-motivated with a bias for action
- Strong executor with strong project management skills
- Agency experience a plus :)
- The ideal candidate will have the following skills and experience:
- Writing clear, compelling B2C copy for key marketing channels (digital advertising, email, blog, website and landing pages)
- Ability to write in line with the positioning and messaging direction, and in accordance with the media/channel characteristics and constraints
- Enjoys a collaborative environment, working closely with the marketing team, to develop concepts and content for marketing materials
- Leverage qualitative and quantitative analysis to guide content decisions
- Monitor content success and progress
- Adept at various forms of content, short and long format
- Familiarity with backend content management or ability to learn quickly
- Knowledge of SEO and the ability to apply your knowledge to written content
- Experience with SEO tools such as SEMRush/Ahrefs a plus
What the job involves
- Own written content across all platforms; write appealing original copy, as well as optimizing copy
- Develop and execute content plan, working closely with leadership to align content objectives to overall organizational marketing goals
- Develop the brand tone, voice, and personality
- Manage freelancers when applicable/needed
- Incorporate SEO best practices into your content
- Serve as a written content SME that can critically write and review copy, sharing experience and providing leadership in the content arena
- A typical week on the job may look something like this:
- 20% planning / content ideation
- Own and plan content calendar
- Come up with email campaign topics
- Analyze SEO data to come up with blog topics
- 50% copywriting
- Ads
- Emails
- Website & landing pages
- Corporate blog
- Organic social
- 30% content execution
- Responsible for Email as a channel from start to finish (with Design’s input on all things Design related); look at statistics and performance of emails to improve future performance
- Briefing/managing blogger freelancers for blog content
Our take
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
Total funding: $23.2m
Company benefits
- Health benefits
- Top of the line equipment
- Remote work
- Education allowance
Company HQ
Golden Mile, Toronto, ON
Leadership
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.
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