Interim Marketing Director, Huckletree
Maternity Cover
3-5 days a week in office
Office & co-working spaces for startups
Job no longer available
Office & co-working spaces for startups
21-100 employees
Job no longer available
3-5 days a week in office
21-100 employees
Company mission
To build the most impactful and trusted workspace business in the world, and create positive impact every day for our members, our community and our environment.
Role
Who you are
- 8+ years of experience in Marketing and Branding for a rapid-growth tech or innovation-led business, B2B industry experience a plus
- 5+ years managing a marketing team and developing a full suite of user acquisition channels
- Extensive experience of leading PR and comms for a fast-paced business
- Demonstrable experience designing and implementing successful brand campaigns
- A proven track record of spearheading user acquisition efforts across other digital companies
- Strategic mindset with ability to make trade-offs and difficult decisions
- Understanding of brand design principles and the ability to provide creative direction and feedback to creative teams
- Understanding of traditional and new media, digital marketing tools and techniques and analytics
- A hands-on marketer who is prepared to support team activities at micro and macro levels
- A genuine passion for innovation and tech brands with a creative, passionate and entrepreneurial approach to driving growth
- Strong leadership, management, analytical and communication skills
- Obsession for our member community and the ecosystem we exist within
- Passionate about delivering amazing experiences and campaigns for the innovation sector (we want you to love our member companies as much as we do)
- Curious and seeking to learn every day to improve the team and the company
What the job involves
- You will be responsible for leading the marketing division which includes; growth marketing and performance, content marketing and platform management, and product marketing of our seven themed spaces and additional products
- You will be expected to drive and execute integrated marketing strategies to meet the commercial, brand and customer goals of the business
- The successful candidate will also represent the marketing function as a key member of the management group, contributing and collaborating with product, operations and commercial to support strategic business objectives and giving frequent updates to our Board of Directors
- Own the development and execution of the 2021 marketing strategy
- Manage the marketing team of 5 alongside agency management
- Oversee and deliver our PR and comms strategy including member communications, strategic messaging and industry positioning
- Continue to evolve and elevate the brand for Huckletree through brand, partnership and content initiatives
- Be responsible for the top of funnel lead strategy including growth marketing initiatives, performance marketing (paid search, social, SEO), acquisition campaigns to deliver to customer and revenue targets
- Be responsible for the content strategy including creative, positioning, execution, reach and channel growth
- Be responsible for optimising and growing all owned marketing channels including performance of the core website, member portal, social platforms and digital networks
- Be responsible for all product marketing of our workspace products, education products and ecosystem and growth products including positioning, creative, execution
- Provide cross-functional, strategic, and tactical leadership for the application of the brand experience whilst literally obsessing over our consumer journey across all touch-points
- Be responsible for end-to-end campaign management: ideation to implementation. Combining brand and reach opportunities across a multi-channel strategy
- Lead loyalty initiatives for our members to create invaluable community experiences that deliver positive lifetime value
- Report and present back key analysis and finding to Senior Management and Department leads as well as Board of Directors
- Take responsibility over budget ownership, planning and detailed performance tracking across all marketing channels
- Represent and be an ambassador of Huckletree to the wider innovation and marketing industry
Salary benchmarks
Our take
The explosive growth of WeWork over the last few years has brought co-working to everyone's attention, and the space has attracted a lot of money from investors. Huckletree, a provider of office and coworking spaces for startups, is one of many companies aiming to capitalise on this trend.
Huckletree, which was founded back in 2014, supplies curated workspaces across the UK and Ireland. Though there is a lot of competition in the space, its focus on high quality and sustainable growth has enabled it to stand out among the crowd - its impact-aware approach has even secured it B Corp certification.
With 9 locations already in operation, and a 10th in the works for 2024, the company's steady expansion suggests a business with staying power. Its strong London presence should set it on good footing to seek further success, as the city was recently named the "co-working capital of the world".
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Oct 2017
$6m
Nov 2015
$3.2m
Total funding: $9.2m
Company benefits
- Employee Share Option Plan
- Fully paid month-long sabbatical after three years
- Three months full-pay parental leave plus reduced working hours on full-pay for new parents
- Access Mental Health Days, unlimited free GP and therapy, health insurance and compassionate leave
- Annual budget to inspire you to pursue something you’re curious about
- Wellness activities, team committees, cross-team squads, recognition programmes and lunch & learns
- Career acceleration plans
Company HQ
Farringdon, London, UK
Leadership
Gabriela Hersham
(CEO)Previously an aspiring actor, decided to change careers when coming across the concept of coworking and launched Huckletree.
Andrew Lynch
(Board Member)Previously spent 4 years in real estate investment and private equity. Managing Partner at Yonobi Capital.
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