Head of Marketing Analytics, DAZN

• Successfully led analytics functions in fast paced, customer-centric, international businesses, with mature capabilities in both digital marketing and distribution partnerships
• A proven track record of using data to drive performance within a marketing function
• Experience translating complex analysis into actionable insights for non-technical stakeholders
• Experience effectively communicating and managing a range of stakeholders to ensure they value and use data solutions
• Built data solutions with a variety of data sources including web / app analytics, digital media, offline media, customer behaviour
• Worked with or within a digital-first business

Desirable

• The team is made up of 4 analysts building data solutions which are used by stakeholders from our Acquisition Media and Partnerships teams.
• Together you will build a range of solutions to understand performance including funnel analytics, media measurement, audience targeting, partner measurement, reporting and experimentation
• Your leadership will inspire, mentor and grow this talented team of analysts to take our analytics capability to the next level. To do this the team needs to combine the hard skills to accurately extract insights from our extensive data, and the soft skills to ensure these are relevant and actioned across the business
• You will play a key strategic role in ensuring that DAZN is measuring, learning and optimising all marketing, media and distribution activities.
• As a leader in a global organisation, you must have the communication and influencing skills to be able to navigate a large, matrixed, international organisation
• Own the marketing and customer journey data and analytics roadmap ensuring we are progressing towards a more complete and accurate data model which drives effectiveness across the full subscriber funnel, and interactions with marketing channels
• Manage and develop a team of analysts growing their analytical skills and guiding their work to support key workstreams including media measurement within privacy changes across app and web; mapping and reporting of all customer journeys from media and distribution channels to conversion; deep analysis of customer lifetime value and others, all designed to advise and support the efficiency of media investment and distribution partnerships
• Proactively engage and influence central and local stakeholders ensuring that our analytical solutions are relevant, value adding and actionable
• Own and evolve our marketing reporting suite ensuring it is used and actioned across central and local teams
• Provide expertise and thought leadership on measurement, experimentation and insight solutions
• Play a leading role in the wider DAZN data community to ensure that our requirements are successfully met and we help shape the wider data agenda