Marketing Operations Lead, Headway

• We’re looking for a detail-oriented and execution-focused Marketing Operations professional to scale our marketing programs and ensure campaigns are executed flawlessly
• You have 3-5+ years of Marketing Operations experience
• You are a subject matter expert for operational excellence, and have expertise in Marketo and Salesforce
• You have experience with various event tooling (ex., Zoom, Splash, LiveEvent, ON24, iCapture, etc) and landing page systems (ex., Unbounce)
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You thrive in the unknown and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives

Desirable

• As Headway’s Marketing Operations Lead (Campaign Operations), you’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system
• This role is responsible for operationalizing marketing campaigns from planning to launch, building automation frameworks, and ensuring systems and processes are optimized for scale
• You'll collaborate cross-functionally with Marketing, Creative, and RevOps to drive efficient go-to-market execution and enable a seamless experience for both internal stakeholders and prospective providers
• Execute Scalable Campaigns: Lead the end-to-end execution of marketing programs, ensuring timely delivery and flawless execution across channels
• Enforce Tracking & Governance: Ensure proper UTM tracking and enforce Salesforce campaign governance for consistent reporting and attribution
• Establish QA Processes: Develop and enforce robust quality assurance standards to ensure operational excellence and campaign accuracy
• Build & Optimize Nurture Programs: Design complex, automated email nurture flows and continuously iterate to improve conversion performance
• Manage Event Technical Operations: Own the technical setup and execution of both online and in-person marketing events, ensuring seamless experiences
• Oversee List Management: Create and manage compliant, efficient list import processes to support targeted campaign execution
• Training: Develop training materials and documentation to empower marketers with self-serve campaign capabilities
• Optimize Ticketing Workflow: Manage and improve the Marketing Ops ticketing system (e.g., JIRA) to streamline requests and accelerate campaign launch cycles
• Evaluate Campaign Performance: Monitor and report on campaigns performance and impact