With the fashion industry generating massive amounts of plastic waste, and contributing significantly to carbon emissions, it is important that consumers change the way they buy clothes. Birl is a company hoping to enable just this, by providing the tools for brands to introduce trade-in options to their customers and "turn on resale through a single button".
The idea is to allow premium clothing resellers to tap into the trillions of waste clothing sitting in closets, generating revenue from resales while providing credit to those customers who trade in unwanted items. On top of this, Birl ensures that any clothing that cannot be resold is ethically recycled - providing consumers with a zero-to-landfill guarantee.
By tackling such a present issue, Birl should see plenty of interest from the industry as eco-consciousness continues to rise. It is no surprise then that the company was selected as one of nine members of Baltic Ventures first accelerator cohort, which will see it receive a £50,000 equity investment as well as expert mentorship and access to investors.
Freddie
Company Specialist at Welcome to the Jungle
