Head of Creative, Gousto
Recipe boxes delivered to your door
Job no longer available
Recipe boxes delivered to your door
1001+ employees
Job no longer available
1001+ employees
Company mission
To be the most-loved way to eat dinner.
Role
Who you are
- A creative leader, thinker, collaborator
- You will confidently lead and inspire a team of 9 (and growing) designers, copywriters, photographers, a food stylist and a producer to deliver high impact and effective communications - setting the ambition and maintaining the high standards of the creative studio
- A degree in art, design or visual communication
- You have led a creative function, managing both copy and design teams
- You have extensive experience working creatively on marketing communications in a fast-paced company or leading agency
- A strong sensibility for brilliant copywriting and how copy needs to flex from communications through to customer experience and customer care
- Ability to create original, impactful and engaging work for digital and print campaigns
- You have a varied portfolio of work (branding, print, digital, social media) including mood boards, rough sketches and mocks-ups, image manipulation, typography, animated GIFs
- Expert knowledge of Adobe Creative Suite software, including Photoshop, Illustrator, InDesign etc
- You will make confident design decisions, and be smart and persuasive in bringing others with you
- An excellent team player: collaborative and adept at building relationships with stakeholders at all levels
- A love of good food
Desirable
- Pen tablet experience advantageous
- Fast-paced agency experience
- Expertise with After Effects or other video editing software
- An eye for and an interest in photography, or styling experience
- An understanding of HTML & CSS preferred, but not a necessity
What the job involves
- Lead the in-house creative team to produce brilliant and effective marketing communications - everything from recipe card photography, social media content through to emails, internal comms, events, office design, print and packaging
- Effectively manage priorities and juggle workloads to ensure the best quality output is delivered on time and meets the brief
- Responsible for introducing and improving processes from creative briefing through to design/copy reviews and workflows
- Guide, mentor and inspire the team to build their technical and creative expertise - as well as their ability to pitch creative concepts, manage feedback and creatively problem solve
- Collaborate with the team to conceptualise seasonal campaign ideas and be empowered to drive them forward - negotiating and bringing in specialist support if required (videographers, animators)
- You’re a creative leader but you’re not afraid to roll your sleeves up when the job requires - your own design work will set an extremely high bar, and will act as an example which all designers want to follow
- Collaborate with the Head of Brand Marketing & PR to offer creative support and guidance on our ATL campaigns
- Manage and evolve Gousto’s brand guidelines to maintain our distinctiveness in a high growth category; ensuring guidelines are understood and followed by the team and the business
- Champion our tone of voice and ensure it is delivered consistently and appropriately across all channels
- A Brand champion in the business - empowering others to bring to life the Gousto brand
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 200 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Adam Harris, Director of New Markets
Our mission
To take Gousto to more markets beyond the UK.Insights
Company
Funding (last 2 of 13 rounds)
Feb 2023
$66m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $374.3m
Company benefits
- Life assurance
- Cycle to work scheme
- Employee Assistance Programme
- Interest free loan to spend on the latest tech
- Referral scheme
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Articles
Leadership
Timo Boldt
(Founder & CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
Diversity, Equity & Inclusion at Gousto
- Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
- Our Inclusion Communities are employee-led groups that connect people with shared identities, lived experiences, and passions. They champion each other, raise awareness of what matters most, and help us build a workplace where everyone belongs. Whether it’s Pride Sports Day, an Eid feast, learning from disability advocates, or providing free period products across our sites, our communities help turn care into action and they’ve driven meaningful change, shaping policies that support our people through key life moments, from enhanced parental leave to menopause, fertility and baby loss support. They’re powerful platforms for connection, celebration and progress, and we’re always striving to do better.
- We currently have nine active communities: Gousto Mind, Gousto Women, Gousto Muslim, Gousto Black, Gousto Asia, Gousto Pride, Gousto Neuro & Gousto Parents.
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