Head of Monetization, IMVU
Office located in Redwood City, CA
World's largest avatar-based social network
Job no longer available
World's largest avatar-based social network
201-500 employees
Job no longer available
Office located in Redwood City, CA
201-500 employees
Company mission
To spread the power of friendship by connecting people all over the world.
Role
Who you are
- 7+ years of Monetization, Revenue, LiveOps, or E-Commerce experience in profitable, high-traffic consumer Internet services preferably involving gaming, the metaverse, social apps or virtual worlds
- Proven track record of developing and executing successful monetization strategies and driving revenue in a digital environment
- Developed and managed high-performance teams of at least 4 or more in a rapid growth environment
- Ability to successfully manage and motivate people to meet committed milestones and deadlines, setting clear direction and managing to high expectations
- Must have strong analytical skills and experience with data analysis tools such as Excel and Tableau, with the ability to translate insights and deliver results
- Excellent spoken and written communication as well as receptive listening skills, with ability to present complex ideas in a clear, concise fashion to a range of audiences
- Ability to move fluidly between high-level strategic thinking and take-charge management of day-to-day details; Equally comfortable with seeing the “big picture” and meticulously thinking through every interaction requirement of complex projects
- Comfort with ambiguity and ability to proactively seek out solutions to complex problems and resource constraints
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong project management skills with the ability to manage multiple projects and priorities simultaneously
- Highly empathetic with ability to collaborate across a diverse group of stakeholders to refine concepts and identify highest value targets
- A curious and creative mind able to think out of the box and challenge the status quo
- Ideally has experience with subscription services
- BA/BS or equivalent experience required. MBA or advanced degree preferred, but not required
What the job involves
- Develop and execute monetization strategies to drive revenue growth and profitability
- Partner with Marketing LiveOps to develop a cohesive LiveOps & Monetization roadmap aligned with delivering customer value
- Drive day-to-day production and implementation of Monetization initiatives on desktop and mobile platforms
- Collaborate with Marketing LiveOps, Growth, Product, Design, Data and Community teams to coordinate & implement effective monetization strategies
- Analyze data to identify trends and opportunities for revenue growth
- Manage and optimize existing revenue streams including sales, promotions, subscriptions, and premium products
- Identify and evaluate new revenue opportunities and other monetization strategies
- Devise and run A/B tests to directly and indirectly drive KPI improvements
- Monitor and report on key performance indicators (KPIs) related to monetization, including revenue, user engagement, and retention
- Stay up-to-date with IMVU customer behavior, potential customers, latest trends and developments in the virtual world and social ecosystem and identify opportunities to leverage them for revenue growth
- Lead and develop a team of direct reports and provide mentorship, guidance, and support as needed
- Prepare internal & external communication updates to stakeholders on the progress of business operation milestones
Our take
Described as social gaming, IMVU brings people together in a massively multiplayer online universe. Players of IMVU control 3D avatars in order to meet and interact with other people. The company attracts millions of active players to the website per year.
While there are other similar games available, IMVU has developed its own sophisticated in-game economy, and has been praised for the depth and immersive nature of its environments.
With the video game market now bigger than film and music combined, IMVU has carved out a very individual niche, and one particularly appeals to female players. Market research indicates that IMVU has a primarily female audience, which is extremely unusual in the world of video games, and thus particularly valuable.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2021
$35m
LATE VC
Jan 2009
$10m
SERIES D
Total funding: $63m
Company HQ
Staumbaugh Heller, Redwood City, CA
Leadership
Daren Tsui
(CEO, not founder)VP Data Integration at Zip2/AltaVista, CEO of SkyGo, Senior VP at Samsung before joining IMVU's parent company Together Labs.
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