Growth Marketing Manager, allplants

• Comfortable with data. Highly analytical with a focus on making data-driven decisions to drive growth strategy, perhaps you even know some SQL to help make your analysis faster
• Curious. We are looking for someone who is always excited about learning something new
• A creative problem solver. A track record of driving continuous improvement - getting your ideas out there and finding the fastest and most efficient way of delivering results
• Proactive. Able to get things done fast. Willing to dig-in, research and find a way around any challenge autonomously when its needed
• Understands customer acquisition. You understand how to grow quality traffic through a mix of organic and paid advertising strategies and tactics, leveraging disciplines like social media, content marketing & lead generation, SEO, PPC, email marketing etc. No one has in-depth knowledge of every single channel and marketing tool available. Tell us what you're an expert at!

Desirable

• This will include working on driving new customer acquisition and finding the right customers, at the right cost for us
• You'll also look at how we can create profitable behaviours from our existing customer base, and improve their retention
• All of this amazing work should be based on customer insight; understanding the problem we solve and who we solve it for
• You will be reporting into Jenny Thwaites, our CGO
• Review and establish the role of refer a friend in our growth stack
• Help set our strategy for organic traffic growth via content marketing and SEO
• Match audiences and messaging. Right through from ad to landing page
• Test and learn which product benefits to surface for the best conversion rates. Build tests out yourself for speed, or work with others to implement if needed
• Be a driving force behind learning fast. Whether a test wins or loses, we value the knowledge