Community Growth Manager, Bitfinex

Salary not provided

Mid and Senior level

Remote from Canada, Europe, UK, US

Digital asset trading platform

Be an early applicant

Digital asset trading platform

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Be an early applicant

Salary not provided

Mid and Senior level

Remote from Canada, Europe, UK, US

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Company mission

To give users the ultimate cryptocurrency trading experience.

Job

Company

Role

Who you are

3-5 years of work experience in community management/social media management and/or strategy in technology, finance or media
Demonstrated self-starter, with the ability to work in a team environment with minimal oversight
Strong English communication skills, both written and verbal (only applications in English will be accepted)
Experience prioritising tasks, managing deadlines, adapting with changing priorities, and balancing short-term needs with long-term strategic initiatives
Proven ability to work in multidisciplinary teams with copywriters, designers, customer support, product managers, etc
Ability to deal with negative sentiment diplomatically, and convert detractors to supporters
Ability to use data to communicate and report how social goals, strategy and results, and how these relate to wider business aims
Ability to work with visuals, simple gifs, PS assets, videos, etc

What the job involves

The Community Growth Manager will be responsible for planning, coordinating, and implementing community growth campaigns and strategies across Bitfinex social and community channels
The candidate will be deeply immersed into the Bitfinex community, and seek to stimulate the community with campaigns and conversation that is attuned to our customer base
As an institutional and professional exchange with large and more sophisticated investors, the Community Growth Manager must be able to speak their language, starting conversations and commenting on markets and Bitfinex events in the style that reflects the Bitfinex brand and the mindset of our customers
It’s a varied role covering everything from community and reputation management/crisis comms and integrated campaigns, working across all our social channels with a following of over 1 million+ people worldwide
The key focus here is community management - working on the frontline, engaging with our community, highlighting both new developments at Bitfinex and current events in the markets
The candidate will also work with other token project management teams to highlight their tokens on Bitfinex as well as seek to engage with KOLs and influencers who can endorse the Bitfinex brand.
Success will be measured by how engaged the community is and the level of growth seen across the Bitfinex channels
You will monitor and present project updates and provide weekly reports to the senior team and the wider marketing team
Your work will be to support the growth and execution of the marketing strategy
You will be expected to regularly review the efficiency of campaigns and discover new ways to optimise their growth
Develop and implement community growth and management strategies that drive community engagement and increase Bitfinex brand awareness and user acquisition
Conceptualize, categorize, visualize, edit and execute every piece of social content that goes out to the community
Create and manage social distribution plans and schedules that align with wider marketing and business efforts and the social media manager
Define and track key performance indicators and use these to report on your strategies and campaigns to the rest of the team and management
Put our community first, always. Make a positive impact in the hearts of our direct supporters and the larger community. Develop our social customer care strategy in partnership with our support team
Create synergies with the PR team to initiate joint projects which feature a high integration of social
Network with industry professionals and influencers through social media outreach and leverage these relationships to benefit our PR and marketing efforts
Work with our product team to surface valuable customer feedback which can inform new product developments
Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

Our take

Since its 2012 founding, Bitfinex has consistently been one of the world’s largest crypto exchanges, supporting over 150 currencies and offering multiple trading options. Its popularity is largely down to how user friendly it is for all levels of trader, from beginner to pro.

For all its popularity, it’s impossible to ignore the controversies the company has faced, along with its sister currency Tether. This includes hacking, a highly publicized settlement over an alleged $850 million loss cover-up, and its involvement in a shadow banking operation which landed the perpetrator 6 years in prison.

It’s also worth noting however, that bad press has dogged a lot of major players in the crypto world. Bitfinex’s supporters don’t seem to have been swayed by the headlines, and the company continues to move on. In 2022, it gained access to the Single Euro Payments Area (SEPA), and the company is hoping to gain regulatory approval and licensing around the world.