Social Media Manager, Papier
2-3 days a week in office
Personalised stationery brand
Job no longer available
Personalised stationery brand
101-200 employees
Job no longer available
2-3 days a week in office
101-200 employees
Company mission
To feed curiosity and contemplation, to invite people to uncover the possibility of a blank page.
Role
Who you are
- Proven experience growing a brand’s TikTok account
- 4-5 years relevant experience in growing and managing social brand channels, community building and content-creation, ideally within SME businesses that have experienced rapid growth and driven real consumer behaviour change
- High degree of personal and professional familiarity with Instagram, TikTok etc. as well as all online communities as a whole
- Strong editorial sensibilities, from setting tone to having great taste when it comes to ensuring content is on-tone, on-brand and strategy
- A natural communicator – confident in presenting social campaigns and activities to different parts of the business
- Outside of the box thinker who takes initiative & thrives in fast-paced environment
- Experience working with social media management and analytics platforms
- Analytical, and able to both learn from and utilise data to build strategy and tell stories
- Passionate about all things social media and Internet culture
- Ability to interpret, prioritise and deliver actions with a sharp attention to detail
What the job involves
- Implement, manage and develop the global social campaigns including owning the social calendar and planning activity across multiple channels such as TikTok, Instagram, and Pinterest
- Devise and execute social responses and briefs from wider marketing strategies, working closely with other teams to ensure synergy and alignment with business objectives
- Work with the Creative team and Content Creators to develop and deliver highly innovative, platform-first content for all social channels
- Plan, design and implement successful social tactics to grow Papier’s TikTok’s account
- Collaborate with the Community team to inform on best practice, new trends and current success stories across all initiatives and social media platforms
- Carry out and communicate to key internal stakeholders on-going social media performance reviews. Translate and present campaign reports into actionable insights for teams, projects, and processes
- Advise and educate on new relevant developments in the social media space, championing innovation to ensure Papier has an industry-leading online presence with a highly engaged audience
- Form and manage the relationship with account leads from our key platforms to access insights, best practice and latest platform updates & identify new opportunities and develop innovative activations ahead of competitors
Salary benchmarks
Our take
Since its inception in 2015, Papier has experienced rapid growth and solidified its position as the leading direct-to-consumer brand in personalised stationery, cultivating a dedicated community of 'stationery addicts'
Papier's success stems from seamlessly blending traditional charm, sophistication, and personalistion with a tech-driven consumer experience. Collaborating with emerging artists and iconic brands, the company has expanded its offerings beyond in-house collections, offering a diverse array of notebooks, notecards, diaries, and more.
Experiencing significant year-on-year growth, Papier's revenue has surged over 150% since 2022, setting the stage for further expansion. With financial backing, the company is ready to enter into the US market, establishing its first US office in SoHo, New York. Beyond this, the company plans to expand product offerings into writing and desk accessories, catering to the diverse preferences of its engaged and brand-loyalty community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2022
$50m
SERIES C
Sep 2019
$11.2m
SERIES B
Total funding: $66.2m
Company benefits
- A seat at Maison Papier, our lovely Camden office (hybrid working pattern of 3 days p/week in the office)
- Private medical and rewards scheme with Vitality Health
- 50% off gym memberships with Virgin Active, Pure Gym and more
- Enrolment into the Papier Pension
- Enhanced parental leave policies (20 weeks fully paid for birth-giver policy / 12 weeks fully paid for secondary caregiver policy)
- Cycle to work loan scheme
- £45 per month cultural allowance to spend on anything inspiring!
- £75 personal stationery allowance, and £150 to spend on lifetime occasion stationery
- Generous staff discount
- 2 days paid per year to volunteer on a cause you care about
- Access to mental health & financial wellbeing resources
- Weekly team lunches & regular cultural trips
- Dog-friendly office
Company HQ
London, UK
Leadership
Taymoor Atighetchi
(CEO)Previously co-founded Tab Media. Also worked as an Investment Analyst at Vestra Wealth and as a Consultant and Bain & Company.
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