Copywriter, Rent the Runway
$87.2-98k
+ Equity
4+ days a week in office (Brooklyn, NY)
Women's clothing subscription service
Be an early applicant
Women's clothing subscription service
501-1000 employees
Be an early applicant
$87.2-98k
+ Equity
4+ days a week in office (Brooklyn, NY)
501-1000 employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- You are tuned-in to pop culture, current fashion trends, and have your own opinions on the Oxford comma (we have ours, but we’ll chat more about this in the interview)
- Your copy style has a natural voice, and you can flex different tones and personalities within that voice when asked
- You welcome feedback that is constructive and respectful, and you’re comfortable sharing your own
- You enjoy fast-paced environments, can expertly prioritize tasks and, perhaps most importantly, can ask for help when you need it
- 4+ years of experience in related brand copywriting roles in-house or agency side
- You have experience producing work for integrated marketing campaigns and/or working on creative from concept to launch
- A strong understanding of marketing and content channels and ability to adapt writing to fit the needs of the audience
- A portfolio that showcases your writing style and strong strategic thinking applied across a range of deliverables
- Familiar with Figma and open to learning new creative collaboration tools
- Proactivity, clear communicator and problem solver that can anticipate questions, independently assess solutions, and think critically and creatively
- Confident and collaborative creator that inspires others to come together on a common goal
- Demonstrates exceptional initiative, attention to detail, and follow-through executed at a high level of craftsmanship
- Ability to thrive in a multifaceted, feedback-forward creative environment where tasks, priorities, and projects change rapidly
- Keeps up to date with popular culture and trends, as well as creative work produced within the fashion advertising space
What the job involves
- As the Copywriter, you will join the Design Team and work under the Senior Manager of Copy and Content, writing in tandem with her to create creative and strategic copy across channels
- As a fundamental problem solver and wordsmith, you will collaborate with product and brand designers across email, site, paid, and promotional materials, while brainstorming new ways in through language and messaging
- Work closely with cross-functional partners in Product, Fashion, Merchandising, Styling, Growth, and internal teams to ensure our copy output aligns to business goals and ensures quality and consistency at scale
- Collaborate with the CRM team to write evergreen emails that speak to styles, designers, trends, occasions, and cultural moments. You will work with the Senior Manager of Copy to establish TOV guidelines for this channel
- Write promotional copy for major sale events across channels—and, the exciting part—strategically think of new ways to keep the creative fresh and eye-catching
- Craft copy for our paid channels and collaborate with the design team to produce creative and conversion-driven ads
- Support the Senior Manager of Copy on establishing TOV guidelines and frameworks for designer collaborations and/or collections
- Occasionally strategize with product designers on key site placements and future-state site projects
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this chanel sell to clothes previously rented through its platform, it will for the first time be selling new clothes based off of rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company values
- Great ideas can come from anywhere
- Opportunity is yours for the taking
- Risk and failure are encouraged
- Embrace and trust the RTR Family
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Jennifer Hyman
(CEO)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
Salary benchmarks
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