Director of Marketing, Daily Harvest
$161.3-186.3k
+ Equity participation
3+ days a week in office
Plant based food, delivered
Job no longer available
Plant based food, delivered
101-200 employees
Job no longer available
$161.3-186.3k
+ Equity participation
3+ days a week in office
101-200 employees
Company mission
Daily Harvest's mission is to make nourishing, plant-based foods more attainable by eliminating barriers to access, cost, and time.
Role
Who you are
- 10+ years of proven experience in brand and product/innovation marketing, with a track record of developing and executing successful brand and product/innovation strategies
- Experience in the food and/or retail industry as well as prior DTC + omnichannel experience
- Passionate about food and obsessed with staying abreast of brand media and cultural events in and outside of our industry
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team
- Excellent communication and presentation skills, with the ability to effectively articulate brand messaging and influence stakeholders at all levels
- Analytical mindset and proficiency in using data-driven insights to inform decision-making and optimize brand performance
- Demonstrated ability to work in ambiguous situations and collaborate and build strong relationships with cross-functional teams
- Strong project management skills, and a solutions-oriented self-starter with the ability to prioritize and manage multiple initiatives simultaneously
- Creative thinking and a passion for innovation, with a focus on continuous improvement and staying ahead of industry trends. Someone who challenges the status quo
What the job involves
- We are looking for a passionate Director, Marketing to join our team, which is charged with bringing our mission—to take care of food, so food can take care of you – to life
- This Director will also collaborate closely with leaders across the data, insights, analytics, product, technology organizations, and finance on a number of projects to drive member cultivation, engagement, and loyalty
- Oversee Daily Harvest’s Marketing team with direct responsibility for Brand, Growth Marketing, PR, Comms, Social Media, + Shopper/Grocery Marketing
- Develop and implement comprehensive brand and go-to-market strategies to enhance the company's visibility, reputation, and market position through integrated campaigns and media
- Manage budgeting process for Growth marketing + Brand functions, including forecasting and ROI assessments as well as oversee performance tracking and calibration to drive decision-making around budget allocations and forecasts
- Ensure our brand message is consistent across all channels and marketing efforts (campaigns, culinary launches, activations, digital media, and promotional materials)
- Lead marketing + brand campaigns and initiatives: Plan, execute, and measure marketing campaigns and initiatives to drive brand awareness, customer acquisition, and loyalty
- Spearhead strategic product/innovation marketing campaigns that are timely and on-brand to ensure successful product launches
- Lead the management and relationship building with external agencies and vendors—generating trust, collaboration, and game-changing execution
- Manage brand guidelines: Develop and maintain brand guidelines to ensure consistent application of the brand across all touchpoints, including advertising, packaging, digital assets, social media, events, and communications. Provide guidance and support to internal and external stakeholders to maintain brand integrity
- Support scaling existing channels and identify the development of new opportunities for growth
- Leverage market research and analysis: Stay abreast of industry trends, market dynamics, and consumer insights to inform brand strategies and identify growth opportunities. Conduct competitor analysis and benchmarking to maintain a competitive edge and adjust brand positioning as needed
- Actively engage, cultivate, and manage media relationships, in conjunction with any agencies, to ensure Daily Harvest is top of mind with key opinion leaders and tastemakers in the lifestyle, wellness, and business space
- Partner cross-functionally to identify and hone our brand positioning and messaging
- Team leadership and development: Manage and mentor a team of brand and innovation marketers, fostering a collaborative work environment. Set clear goals, provide constructive feedback, and facilitate professional development opportunities to maximize team performance and engagement
- Collaborate with cross-functional teams: Collaborate with cross-functional partners to ensure cohesive and impactful brand storytelling, brand consistency, and integration of messaging in all customer touchpoints
- Measure and report brand performance: Define KPIs to evaluate the success of brand + innovation/product initiatives and campaigns. Analyze data and provide regular reports on brand performance, identifying areas for improvement and recommending strategic adjustments when necessary
Our take
Daily Harvest has been offering customers home-delivery of frozen meals and products since its founding back in 2015. It is, however, an interesting and health-conscious re-imagining of the frozen meal concept, one which leans heavily on the ability to provide organic fruit and vegetables largely sourced in the US.
In this sense, the company sits neatly at the intersection of a growing focus on health consciousness, and increased consumer demand for personalized, home-delivery grocery services. Whilst there are plenty of frozen meal delivery services operating across the US - Mosaic Foods, Splendid Spoon, The Good Kitchen, to name a few - Daily Harvest has carved out a distinctive niche through its focus on clean, nutritious ingredients sourced directly from farms.
In addition to backing up their promises of clean produce, this relatively local sourcing allows Daily Harvest to offer a more agile response to customer feedback. It has helped them gain a competitive edge as they have dodged many of the supply chain issues in recent years that are hampering international freighting. Having opened their first brick-and-mortar store in 2022, along with expanding their regenerative agriculture projects, this newly-minted Unicorn company is being rewarded for its distinctive and laudable operations in a highly competitive field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$77m
SERIES D
Dec 2017
$43m
SERIES B
Total funding: $120m
Company benefits
- Unlimited Daily Harvest in the office to keep you hustling, not hangry + cold brew (...always stocked)
- Flexible time-off policy + flexible working hours (Unlimited PTO Plan)
- Competitive medical, dental, and vision benefits, 401K + equity participation
- Ancillary benefits: Commuter, Gym membership + Citi Bike discounts
- Access to everything we make (including recipes in development)
- Annual company retreat
- Quarterly team outings, weekly onsite happy hours, + regular DH team gatherings to celebrate our co-workers
- Book club + running club
- Showers for post-morning or mid-workday workouts
- A dynamic, ambitious, and fun work environment + dog friendly!!
Company HQ
Manhattan, New York, NY
Leadership
Rachel Drori
(Executive Chair & Founder)Also co-founded The Sunday Fare, a company which delivered fast fashion for the home. Previously been Global Marketing and Strategy Manager at American Express, and Senior Member Marketing Manager at Jetsetter.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job