Manager of Lifecycle Marketing, Ro
$144.5-180k
Telehealth primary care platform
Job no longer available
Telehealth primary care platform
501-1000 employees
Job no longer available
$144.5-180k
501-1000 employees
Company mission
To help patients achieve health goals by delivering the most convenient and effective care possible.
Role
Who you are
- 5+ years of email marketing experience, including campaign strategy/development, messaging, segmentation, lifecycle optimization, and AB/multivariate testing
- 1+ years of managerial experience
- Knowledge of a modern CRM platform such as Braze or Iterable and a track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
- Metrics-driven orientation with a fluent ability to frame up project work through a business impact lens and skill in scaling that skill across the broader team
- Ability to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to inform the roadmap
- A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection
- Experience in analyzing and manipulating data in Google Analytics, Looker, Mixpanel to draw meaningful insights
- Strong technical skills and fundamental knowledge of CRM and email tools and systems
- Previous experience working within a subscription-based business or other businesses with both new and returning revenue streams is highly preferred
- Previous experience working in a heavily regulated environment (fintech, telehealth), a plus
- Comfort working within a matrixed organization and experience utilizing directly managed and shared resources to drive business outcomes
- Strong verbal and written communication skills, with the ability to influence and collaborate effectively
- No task too big or too small mindset
What the job involves
- As the Manager, Lifecycle Marketing on the Ro Growth team, you will own and drive the strategy and execution for a segment of our owned Lifecycle channels to deliver a world-class patient experience for our members
- Working closely with other functional teams, you’ll develop deep knowledge and expertise of the consumer funnel as well as our technical workings in order to improve how we communicate with our members
- In this role you’ll have a close partnership with technical and product partners, as well as brand and marketing teams to ensure that our Ro brand voice and design elements carry consistently throughout Ro lifecycle flows across email, SMS, push and more
- Develop and be accountable for the strategy for a lifecycle stage at Ro (patients with active prescriptions) to achieve the goals of that given segment
- Use an analysis-based approach to opportunity size projects throughout the patient funnel of the given stage
- Track and measure KPIs and ensure that these metrics are known across Ro’s organization and tracked/reported on with regularity
- Establish regular health checks against main KPIs and drive rapid response/reactions when needed to create and implement mitigation plans if KPI health falters
- Coach and empower the CRM team with key skills, best practices, and their application to relevant areas of the program
- Inherit one direct report to manage and coach to become a subject matter expert
- Develop ways to build campaigns and automations in the most efficient way possible to allow for personalization and future product expansion
- Develop segmentation to improve targeting and personalization to meet objectives working with data and analytics teams to create models as needed
- Work closely with technical stakeholders to provide relevant technical needs tied to business cases
- Drive development of data tools and dashboards that allow for Lifecycle Marketing and business stakeholders alike to intimately measure and monitor KPIs, working closely with Data and Analytics teams on such efforts as needed
- Provide technical guidance and facilitate troubleshooting around CRM platform issues, and help triage requests that come in from across the org in order to drive quickly to resolution
- Maintain a high bar for marketing creative and copy across our Lifecycle programs
- Craft and hone our messaging and marketing through lifecycle campaigns you touch in a way that accentuates the unique elements of our various product offerings and treatment areas
- Constant focus on testing creative (images/ copy/ CTAs etc) and create a results feedback loop to the creative team to yield measurable business impact
Our take
Ro is a direct-to-patient healthcare company on a mission to help patients achieve their health goals by delivering the easiest, most effective care possible.
It's the only company offering nationwide telehealth, labs, and pharmacy services, too. This was enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis to delivery of medication to ongoing care.
Since 2017, the company has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$150m
LATE VC
Mar 2021
$500m
SERIES D
Total funding: $1.0bn
Company benefits
- Medical, dental, and vision membership
- Equity for all team members
- Flexible time off
- Paid parental leave, and flexible work arrangement
- Well-stocked office with snacks and bi-weekly free lunches
- Gym, learning, and development stipends
Company HQ
Chelsea, New York, NY
Leadership
Zachariah Reitano
(Co-Founder & CEO)Previously a Teacher at General Assembly and co-founder of Shout Inc., in 2013. They are now an Entrepreneur in Residence at Prehype.
Saman Rahmanian
(Co-Founder & Chief Product Officer)Previously a Senior Art Director at Crispin Porter + Bogusky and founder of Tischen in 2010. They were also a Partner at Prehype and founder of Managed by Q.
Rob Schutz
(Co-Founder & Board Member)Founder of Snagged.com. Experienced as a Senior Consultant at CGI specializing in healthcare, they also served as Director of US Marketing and User Acquisition at kgb and as VP of Growth at BARK.
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