Product Marketing Director, Regal.io

Salary not provided

Senior level

Boston

New York

San Francisco Bay Area

More information about location

3+ days a week in office

Outbound phone & SMS sales platform

Job no longer available

Outbound phone & SMS sales platform

101-200 employees

B2BAnalyticsCustomer serviceSaaSMobileeCommerceSales

Job no longer available

Salary not provided

Senior level

Boston

New York

San Francisco Bay Area

More information about location

3+ days a week in office

101-200 employees

B2BAnalyticsCustomer serviceSaaSMobileeCommerceSales

Company mission

To help brands grow like never before.

Job

Company

Role

Who you are

5-7+ years in product marketing and/or in a lead product marketing role
Experience writing and editing copy for various channels
Strong communication skills
Ability to work closely with team members across divisions in a fast-paced environment
Design skills are a plus, but not a requirement

What the job involves

Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform: define objectives and create accompanying messaging
Lead rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)
Lead product launch process with Product to bring new products and features to market
Ensure that internal communication is clear, consistent and that feedback loops are seamless. Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more
Lead internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about the product roadmap and new releases
Strong writing skills are a must. Define Regal value proposition, including customer pain points, differentiators, market trends, and competitive analysis

Our take

Remarketing to 'abandoned' customers is challenging with one-way solutions like email campaigns. Conversations are key, especially with the rise of smartphones and mobile commerce. Regal, an outbound call and SMS platform, helps brands engage directly with consumers.

Regal facilitates event-driven calls and texts that sales teams can build into a prioritized workflow, with detailed customer profiles and neat features like branded caller ID - all accessible from a dedicated agent desktop. It helps sales teams operate in a more efficient, orchestrated fashion, with greater oversight analytics for line managers.

Regal faces stiff competition from well-funded contact centre rivals like Five9 and Genesys, which offer broader omnichannel solutions and more automated AI services. Despite its tighter focus on call-SMS engagement, Regal's 2022 funding and updated Branded Caller ID feature led to a 25% revenue increase for its B2C customers and reached 400 million wireless devices in the US.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

81% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (last 2 of 3 rounds)

Oct 2024

$40m

EARLY VC

Sep 2022

$38.5m

SERIES A

Total funding: $82.1m

Company benefits

401k plan
Flexible PTO & 11 paid holidays
Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
Paid parental leave
Growth Mindset learning and development stipend
Happy hours, team outings, & annual offsites!
Pre-tax commuter benefits
Complete laptop workstation
& more!

Company HQ

NoMad, New York, NY

Leadership

Alex Levin

(CEO)

A Harvard grad who took up various Director roles at Personal and Titan Steel Corporation then served as SVP of Growth at Handy HQ.

Rebecca Greene

(CTO)

A Harvard Business School grad, who then served as Senior Product Manager at Amazon and CPO at Handy HQ.

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