Lifecycle Marketing Manager, Pomelo Care

• We're looking for a highly motivated and technically proficient individual with a passion for building robust, scalable marketing solutions
• The ideal candidate will have extensive experience in email, push, in-app, and SMS best practices, and a deep understanding of how to optimize martech tools to deliver a high-volume of campaigns flawlessly
• An Enrollment Execution Expert: You have 4+ years of proven experience building and deploying complex, multi-channel marketing automation campaigns focused on conversion and sign-ups. You are highly organized, skilled at prioritizing a high-volume workload, and take full accountability for hitting enrollment targets
• A Technical Problem-Solver: You are deeply martech-savvy, understanding the full scope of how these systems work—from real-time CDP data pipelines to building dynamic content that triggers based on prospect behavior. You thrive on solving complex technical hurdles to streamline the sign-up process
• Platform Specialist: You hold certifications and/or deep experience with world-class and complex ESP/Marketing Automation platforms like Braze, Iterable, or Adobe Journey Optimizer
• Data-Driven Growth Mindset: You use data to inform your decisions and analyze funnel performance; you have a proven track record of running tests that drive meaningful increases in conversion
• A Resourceful Self-Starter: You are "scrappy" and thrive in fast-paced environments where the goal is rapid scale. You have a high degree of autonomy and are excited to dive into the technical details to move the needle on growth
• A Clear Communicator: You can simplify and articulate complex funnel issues for various audiences and collaborate effectively with both technical engineers and non-technical stakeholders

Desirable

• As a Lifecycle Campaign Manager, you will be at the forefront of our patient lifecycle strategy, using marketing technology to create personalized, multi-channel campaigns that drive patient enrollment and retention
• In this role, you will be responsible for the end-to-end execution of our most dynamic and complex marketing initiatives. You will architect, build, and deploy automated, multi-channel journeys that deliver a one-to-one patient experience at scale
• This involves defining sophisticated segmentation strategies and leveraging advanced martech features to ensure every campaign is personalized, timely, and impactful
• Own the end-to-end execution of strategic marketing campaigns from brief to launch, ensuring all materials and assets are approved and delivered on time and error-free
• Architect, build, test, and deploy complex, automated campaigns across channels like email, push, direct mail, SMS, and paid media. These campaigns will use dynamic content and logic to deliver a truly personalized experience at scale
• Define and prioritize A/B and multivariate tests in partnership with our Data Science, Product, and Marketing teams to continuously improve content, channel performance, and patient conversion
• Introduce new marketing channels and technology to Pomelo by collaborating on strategic use cases, advocating for technical requirements, configuring tools, and seamlessly migrating campaigns and assets
• Develop reports and dashboards with the Data Science team and present insights on campaign performance to identify opportunities that improve enrollment rates and patient retention
• Partner with Marketing, Customer Success, and other key teams to ensure campaigns align with business goals and contractual requirements while meeting our patient care delivery standards
• Maintain compliance with industry regulations including CAN-SPAM, TCPA, and HIPAA