Brand & Product Marketing Lead, Outschool
$140-200k
Salary dependent on location. Salary may differ for Canadian candidates. Plus Stock options
More information about location
Online interactive classes for children
Job no longer available
Online interactive classes for children
1001+ employees
Job no longer available
$140-200k
Salary dependent on location. Salary may differ for Canadian candidates. Plus Stock options
More information about location
1001+ employees
Company mission
To inspire kids to love learning by linking learning to kids’ interests, connecting them with others who share those interests, and giving them the autonomy to pick their own path.
Role
Who you are
- We’re looking for someone bold
- Someone who can take a big vision and turn it into clear, actionable, and high-impact marketing
- You’ve worked in consumer businesses that are tech-forward, data-driven, and customer-obsessed
- You’re a natural storyteller—whether it’s a brand campaign or a product launch, you know how to create messaging that sticks, inspires, and drives action
- You thrive at the intersection of strategy and execution. Big ideas are important, but you know how to make them happen
- You’re a player coach and can be hands on for our startup environment
- Collaboration is second nature to you. You work seamlessly across teams as a partner, problem-solver, and someone who makes processes smoother, not harder
- Experience with subscription businesses or loyalty programs where customer retention was as critical as acquisition
- Startup experience—you know how to thrive in fast-moving, ever-evolving environments where change is constant, and ambiguity motivates you rather than slowing you down
- You’ve managed in-house teams and partnered with agencies
What the job involves
- We’re looking for a Brand & Product Marketing Lead who’s equal parts strategist, storyteller, and operator
- This isn’t just another marketing role—it’s a chance to shape how our cutting-edge, tech-forward product is perceived and embraced by parents worldwide
- Your work will directly impact how we revolutionize education, building trust, loyalty, and excitement around everything we create
- You’ll craft campaigns that inspire, lead product launches that resonate with precision, and create customer experiences that build lasting loyalty
- At other companies, this role would be equivalent to a senior position
- At Outschool we have decided to take an unconventional approach to titling that aligns with our values and is focused on impact above status
- Write the playbook: Develop and execute brand and product marketing strategies that make us impossible to ignore. From compelling campaigns that connect emotionally to growth-driven launches, you’ll define how we show up
- Lead unforgettable product launches: Partner with product and growth teams to deliver go-to-market strategies that are creative, precise, and highly effective
- Understand our audience and the market: Be the ultimate advocate for our customers. Leverage insights, research, and competitive analysis to position our products as must-haves, not just nice-to-haves
- Collaborate and inspire across teams: Work closely with product, design, growth, and customer success teams to create a cohesive, on-brand customer journey from awareness to retention
- Measure, learn, evolve: Define clear goals, analyze results, and iterate. You’ll experiment, learn from data, and continuously improve until great becomes exceptional
Our take
The COVID19 pandemic saw radical changes to the needs of institutions, companies, and individuals. A few select businesses were, by chance, perfectly poised to meet them. One such company is Outschool. Its online platform for extracurricular classes is aimed at homeschooled students, a group that ballooned over 2020.
Outschool achieved Unicorn status in mid-2021, closing a $75M Series C round. The hope of Outschool, and the tele-teaching sector at large, is that lucrative investment rounds like this mean hybrid online/offline learning is here to stay. Certainly, Outschool enjoyed swift growth and a place in Y Combinator years before lockdown began. Importantly, it has maintained an encouraging level of growth as schools reopen, and is capitalizing on the shift towards hybrid learning.
With the development of alternative education post-pandemic, Outschool continues to remain committed to empowering parents wiand students with a variety of flexible and personalized learning opportunities. And with a successful 2024 under its belt, the future is sure to be one of even more growth for the company.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2021
$110m
SERIES D
Apr 2021
$75m
SERIES C
Total funding: $240.2m
Company benefits
- Share Financial Success: Stock options and a 401k that makes saving for retirement easier
- Health and Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also offer an additional wellness stipend and more resources related to mental and physical wellness
- PTO and Family Leave:PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends
- Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through virtual events as well as stipends for meals, remote work, and internet allowance. We offer an additional stipend for home office setup
- Lifelong Learners: Annual budget to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool
- Community Impact: Outschool matches employee donations to established 501c3s, and has committed to supporting Outschool.org’s non-profit programs
Leadership
Amir Nathoo
(Co-Founder & Head)Amir studied at Cambridge before spending almost 5 years at IBM in Software Development, and working at WebMynd and Square. While working at Trigger Corp, where he worked for 5 years, he co-founded Outschool.
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