Senior Manager of Marketing Strategic Accounts, Okta
$170-256k
Salary range is benchmarked on California, Colorado, New York and Washington rates, and may vary in other locations. Plus equity (where applicable), and bonus
Travel up to 20%
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
$170-256k
Salary range is benchmarked on California, Colorado, New York and Washington rates, and may vary in other locations. Plus equity (where applicable), and bonus
Travel up to 20%
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- The perfect hire is a collaborative sales-oriented marketer with strategic depth and creative thinking
- Minimum of 10 years Field Marketing/Sales Support experience
- Minimum of 3-5 years Account-Based Marketing experience and experience managing a regional or field marketing team
- Experience with complex B2B strategic sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
- Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement/follow-up
- Strong analytical skills and a passion for enabling sales teams
- Strong working knowledge of Salesforce, 6Sense, and Tableau
- Knowledge of industry trends related to demand generation, buying intent, and multi-channel marketing
- Enthusiasm for challenges and strong work ethic
- Budget management skills
- Strong verbal and written communication skills
- Bachelor’s degree in Marketing, or equivalent area of study
What the job involves
- Okta is seeking a talented and results-driven Sr. Manager, Marketing Strategic Accounts to join our AMER Demand Generation organization
- In this role, you will lead high-impact marketing strategies targeting our most critical accounts, while managing a team of skilled marketing professionals
- You will collaborate closely with sales leadership and cross-functional teams to create and execute personalized campaigns that align with business objectives and drive measurable outcomes, including sales pipeline and ARR
- Your expertise in strategic planning, campaign execution, and team mentorship will be pivotal in shaping the success of this high-performing team and achieving business goals
- Manage and lead the team of Strategic Marketing Managers across the US
- Act as a subject matter expert to collaborate with Regional VP, Area Sales Directors and Account Executives to create a regional Account-Based Marketing strategy with the objective to generate leads for our strategic accounts, engage existing opportunities and accelerate pipeline growth and close rates
- Competent in all areas of marketing including strategy, planning, thought leadership, content creation and demand generation campaigns
- Oversees customized 1:1, 1:few marketing campaigns for our strategic accounts, utilizing the complete toolbox of a modern marketer, with digital and offline channels
- Align with Sales Executives and account team to measure accounts engaged and apply varied programs to increase marketing engagement across the region
- Work with the team to manage the budget and create quarterly regional marketing plans, programs and campaigns to meet the business goals of each sub-region and the East region overall
- Track, measure, and report on all ABM activity based on Account’s KPIs and successes
- Communicate feedback from the field back into the GTM and product marketing teams to ensure the field has the tools and messaging they need to sell effectively
- Utilize data analytics to identify trends, optimize campaigns, account insights, report on key performance indicators (KPIs), and inform data-driven decisions
- Drive team to communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the Strategic Sales team
- Collaborate with the broader team (Global Campaigns, Regional, Partner, Product & Customer Marketing) to build and execute an integrated marketing plan
- Assess challenges of the field and create solutions to address those challenges
- Ensure all of your vendor, campaigns, and program documentation is up to date - SFDC, Asana Budget, Campaigns Briefs, PO’s, Procurement
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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