Senior Product Marketing Manager, Smartsheet
$135-180k
Plus Employee Stock Purchase Program (15% discount) and Restricted Stock Units (RSUs) for eligible roles
Dynamic workspace platform for collaboration
Open for applications
Dynamic workspace platform for collaboration
1001+ employees
Open for applications
$135-180k
Plus Employee Stock Purchase Program (15% discount) and Restricted Stock Units (RSUs) for eligible roles
1001+ employees
Company mission
to empower anyone to drive meaningful change — for themselves, their businesses, and the world.
Role
Who you are
- The ideal candidate will have a strong background in product marketing and storytelling, with a proven ability to create and implement large narratives that generate awareness and greater brand loyalty with a strong product vision that is shared by our customers
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
- 8+ years of experience in product marketing, marketing, customer success, or related experience; a focus on developing platform messaging.
- Proven track record of developing and executing successful messaging and complex launch-related programs and strategies
- Strong understanding of customer journey mapping and experience in creating sales content
- Excellent analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Creative thinker with a strategic mindset and strong problem-solving skills
What the job involves
- We are on a mission to drive mindshare, consumption, and growth worldwide
- The Product Marketing Team is looking for a Sr. Product Marketing Manager with high energy, passion, and attention to detail to lead our disclosure program within the Cross-functional Product Marketing team
- The Senior Product Marketing Manager - Disclosure will be responsible for developing a cohesive narrative across our product and subsequent launches of features and capabilities, all with the goals to generate awareness about the product vision and innovation
- They will also lead the high quality execution of our product marketing disclosure cadence and assets
- They will work across our core product marketing teams as well as partner closely across teams within marketing, product management and sales
- You will report to the Director, Product Marketing and can be based remotely or in our offices in Bellevue, WA (HQ)
- Platform Narrative: Develop and implement the One Smartsheet integrated narrative, bringing all platform capabilities into one unified lens
- Disclosure Strategy: Lead the disclosure program including, coordinating with Product Marketing Managers across all GTM plans, and partnering with a diverse cross-organization team to ensure awareness and alignment in planning for key launch activities
- Content Development: Oversee the creation of disclosure materials including, roadmap decks, analyst presentations, infographics and more, to support customers in learning and adopting our products effectively
- Customer Feedback: Gather and analyze feedback from internal teams and customers to identify areas for improvement and make data-driven adjustments to disclosure processes and its assets
- Cross-Functional Collaboration: Work closely with product management, marketing, analyst relations, public relations, and sales, to ensure a cohesive and effective disclosure program
- Metrics and Reporting: Monitor key performance indicators (KPIs) related to disclosure, such as power of voice, customer perception, analyst perception, internal stakeholder satisfaction and more, and report on these metrics to stakeholders
- Continuous Improvement: Identify and implement best practices for the program and its assets, staying current with feedback and industry trends to continuously enhance the effectiveness
Our take
With teams increasingly moving to remote work across many industries, companies have been reaching for tools to keep operations smooth and communications open. Founded in 2005, Smartsheet is a cloud-based work management platform helping a vast range of companies, from small businesses to large enterprises, plan, track, and report on work.
Like other team collaboration software companies Lucid and Atlassian, Smartsheet saw strong growth between 2020-2022, achieving almost 40% year on year revenue increases through 2022. If the company can continue this success, it stands to make real gains in a global team collaboration market expected to be worth about $20 billion by 2028.
Smartsheet has embedded itself across various industries, with deep integrations with applications from the likes of Salesforce, Atlassian, Google, and Microsoft, leading to it being the first work management sector Unicorn to reach $1 billion in recurring annual revenue in 2024. Whilst remaining broad in application, it is also expanding and upgrading its product offerings; this may prove crucial in further distinguishing itself from well-backed startups like Monday.com and Asana as they begin jostling for market space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$54.7m
SERIES F
May 2014
$35m
SERIES E
Total funding: $122.2m
Company benefits
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to LinkedIn Learning online courses
- Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location (role specific)
- HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) with all offers
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
Company HQ
West Bellevue, Bellevue, WA
Articles
Leadership
Mark Mader
(President & CEO)Having studied at Dartmouth, Mark spent 2 years as a Greenwich Associates Research Associate before 10 years at Onyx Software. They then founded Smartsheet in 2005 as CEO.
Brent Frei
(Board Member)Brent worked at Motorola and Microsoft for 4 years before founding Onyx Software in 1994 and Smartsheet in 2005. They have been a Board Member since, alongside working as CEO of TerraClear.
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