Founding Growth & Brand Strategy, Medal.tv

• We’re looking for a storyteller who will own how the world discovers, understands, and falls in love with Highlight—then scale it
• 5–10+ years in creator‑led growth, content, or social with a portfolio that shows business outcomes (not just views)
• A maker: you can ideate, write, shoot, and edit—then adapt the same idea across formats (video → LinkedIn → blog → newsletter)
• Thorough and comprehensive: you care enough to read everything so tell us what your favorite vegetable is and why
• Platform‑native across TikTok/Shorts/Reels AND LinkedIn; comfortable with CMS/blog workflows; strong editing and headline/hook instincts
• Data‑driven, fast, and highly autonomous; thrives by partnering with engineers and influencing product
• NYC strongly preferred for tight collaboration with the engineering team

Desirable

• Define Highlight’s social‑native brand and editorial voice
• Create and ship content across mediums: short‑form video, LinkedIn, blog, newsletters, product updates, and lightweight landing pages
• Build creator‑led growth from zero to one and tie it directly to signups, activation, and retention
• Partner with engineers to push product vision forward—not just messaging
• Establish our content strategy and calendar across video, written, and social—aligned to funnel stages (awareness → trial → activation → advocacy)
• Create 2–3 signature franchises for video AND 1–2 written franchises (e.g., “Playbooks,” “Build Logs,” “How I Work with Highlight”) that publish weekly
• Lead our LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with PMs/engineers/founders
• Written: draft 1–2 weekly LinkedIn posts/threads, 1 high‑signal blog per week or every other week, and a lightweight monthly email/newsletter recapping product improvements and best practices
• Product storytelling: ship concise release notes, before/after demos, and “micro‑docs” that help users grok value faster
• [Optional] Video: write, shoot, edit, and ship 3–7 short‑form videos/week across TikTok, Reels, and YouTube Shorts
• Stand up a lean “creator pod” (contractors/on‑camera talent/editors/writers). Set briefs, style guides, and QA for brand safety and performance
• Decide when to amplify with paid (Spark/Boosted/Shorts Ads, LinkedIn boosts), own budget, and prove ROI
• Collaborate with engineers/PMs to surface story‑worthy product moments; influence roadmap based on content performance and user feedback
• Turn content learnings into onboarding improvements and in‑product guidance
• Instrument UTMs, onboarding “How did you hear about us?” and survey loops; build a channel/content dashboard
• Set weekly experiment cadence (formats, hooks, CTAs, distribution) and scale what converts; deprecate what doesn’t
• What success looks like:
• Voice: A distinct brand presence audiences recognize in-feed
• 2–3 recurring series with predictable reach and conversions
• Trackable lift in trials/signups from social; improving CAC vs baseline
• Creator bench live, weekly experiment cadence, and a living playbook

• Share 1-2 case studies with outcomes (what you worked on, how you measured, what changed)
• Include links to your work (brand accounts, personal channels, campaigns)
• Share examples or ideas of 2–3 cross‑format ideas you’d pilot (video + LinkedIn + blog + newsletter), with expected KPIs