Brand & Content Lead, Medal X General Intuition
$75-150k
+ Offers Equity
5 days a week in office
Social video platform for gaming
Job no longer available
Social video platform for gaming
101-200 employees
Job no longer available
$75-150k
+ Offers Equity
5 days a week in office
101-200 employees
Company mission
To connect people by creating memories while they are physically apart!
Role
Who you are
- You're a hands-on storyteller who can take raw product ideas and messy founder thoughts and turn them into narratives that make people feel the value instantly
- You have exceptional taste, know what feels right and not cringe, and create high-quality content yourself
- We’re looking for someone who is interested in building the intelligent OS of the future with us
- We punch above our weight so we value extreme ownership, accountability, and proactiveness
- The ideal candidate is a hands-on storyteller with exceptional taste, who has a knack for getting their story seen and has experienced how great brands operate
- 5+ years in content/brand/storytelling roles (startup or high-velocity tech environment)
- A portfolio of writing (founder posts, brand POV, product storytelling, campaigns) you’re proud of
- Proven ability to build a brand voice and make it consistent across channels
- Strong instincts for distribution on social and content platforms: you understand what performs and why, you have a nose for compelling vs. cringe
- Experience running launches or integrated campaigns end-to-end
- Ability to translate technical/product nuance into simple, credible messaging
- Ownership mentality (no task is too small for you) – it’s all hands on deck here and we need everyone rowing the boat
- Excellent communication skills and a collaborative mindset – we’re extremely lean so we’re looking for a team player who works well with others
- Type-A tendencies: maybe you’re extremely detail-oriented. Or maybe you take pride in shipping high-quality products. Whatever it is you do, you give it your all
- Must be based in or willing to relocate to NYC or SF – although we’re flexible with days off & schedules, we have a 100% in-office culture during the week
- And even if you don’t fall neatly into any of these buckets, we’re looking for scrappy and motivated self-starters above all. Hustle is expected, grit is required
What the job involves
- We're looking for a founding Brand & Content Lead to join our team and help define how Highlight speaks to the world
- You'll own our voice, brand, and narrative, and then translate it into a content engine that resonates across social, email, web, and creator partnerships
- Working directly with the founders, you'll help craft the story that earns trust with the next generation of knowledge workers and turn it into a consistent drumbeat of content that spreads
- Define and establish Highlight's brand voice, positioning, and narrative across all customer touchpoints
- Create compelling narratives and campaigns for product launches and company milestones
- Own and execute content strategy across social, short-form video, blog, newsletters, product updates, and landing pages
- Lead our LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with our audience
- Build creator-led growth from zero, and manage relationships with influencers to amplify our story
- Develop and maintain a consistent content cadence that grows audience and engagement, by setting up the right playbook and standing up a creative pod to execute
- Collaborate across the company to ensure brand consistency across all external communications
Application process
- Share 1-2 case studies with outcomes (what you worked on, how you measured, what changed)
- Include links to your work (brand accounts, personal channels, campaigns)
- Share examples or ideas of 2–3 cross‑format ideas you’d pilot (video + LinkedIn + blog + newsletter), with expected KPIs
Our take
Video games have become highly social experiences due to multiplayer gaming, eSports and social media, spawning a huge market for audiences who enjoy watching gaming-related video content. Gamers commonly stream games and edit the footage to produce memes and engage with friends, but this requires many software tools and a separate platform on which to share experiences.
Medal provides a social platform for gaming video clips. It allows users to record and edit footage, make gaming memes, and share content with friends from one place. While the company competes with platform giants like Twitch, it stands out by being specifically designed for gaming content. It also collects in-game data to mitigate cheating and cyberbullying, and integrates directly into any Windows or Android game.
In 2025, Medal spun out "General Intuition", and has since been hiring to both its own and the new company's team. General Intuition's mission is to build a new class of models that can perceive, predict and act in both virtual and physical environments. It is leveraging Medal's vast datasets to this end, reducing the limitations on machine intelligence by training AI on interaction and exploration rather than just written words.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$13m
LATE VC
Dec 2021
$45m
SERIES C
Total funding: $85.6m
Company HQ
Flatiron District, New York, NY
Additional info
- General Intuition is the frontier lab for acting in space and time, spun out of Medal in 2025. Find out more at www.generalintuition.com
Leadership
Iggy Harmsen
(Co-Founder & Product)Former COO/CCO/Finance for the company. Worked in CS and Marketing for Soulsplit from 2012 to 2015.
Ken Colton
(CEO)Joined the company as Lead Software Engineer in 2021, becoming CTO then President then CEO. Previously Lead Software Engineer at Gif Your Game, Technical Lead at Grubhub and CTO at Material World. Co-founded and was Front-End Lead at Twubs.
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