Paid Media Lead, Skin + Me
+ equity share options in the business
More information about location
3 days a week in office (Paddington, London)
Personalised Skincare
Be an early applicant
Personalised Skincare
101-200 employees
Be an early applicant
+ equity share options in the business
More information about location
3 days a week in office (Paddington, London)
101-200 employees
Company mission
To change the face of skincare.
Role
Who you are
- The ideal candidate will have strong experience within paid search and paid social and have experience leading a small team
- The successful candidate will be confident working autonomously and communicate well
- They will be positive, energetic and ambitious, looking for an opportunity to take their career to the next level in a fast growing business
- Strong hands on experience across the performance marketing mix driving growth from channels including PPC and Paid Social
- Outstanding knowledge of the Google Ads, Meta and TikTok platforms, gained through hands on experience
- Confident using advanced Excel techniques and an eagerness to learn further data skills
- Experience working in a fast paced, high growth and data driven organisation
- Experience working with design and copywriting teams to deliver best-in-class creatives for your channels
- Commercially-minded with an inquisitive mind
- Previous experience in people management is desirable
What the job involves
- As the Paid Media Lead at Skin + Me you will lead and manage our paid search (PPC) and paid social activity, from owning the day to day management of the accounts, to planning and executing tests, all whilst ensuring strong execution of activity
- This is an exciting role which will be instrumental to helping us hit our KPIs and ambitious growth targets
- This role will work closely with the Growth Marketing Manager and other senior stakeholders both in the growth team and beyond
- Own the strategy of your assigned channels (Meta, Google and TikTok), making sure we leverage the strengths of each channel to drive cost effective customer acquisition. Use data and insights to underpin your decision making and hit your KPIs
- Own the creative brief process with a constant Test & Learn approach
- Track and manage the paid media marketing budget - flagging and reporting if we’re behind targets, and leading the team to take necessary actions to achieve targets
- Work with the paid media executive to create, optimise and analyse results of paid media campaigns across the three brands
- Serve as the team representative in both team and leadership meetings, confidently presenting updates and addressing questions
- Ensure the key learnings and best practices of each channel are shared effectively across all relevant teams, including UX, Influencer and CRM teams and across our three brands
- Manage a Paid Media Executive, overseeing their workload and providing support for performance and professional development as needed
- Work closely with the Paid Media Executive to manage workload across our three brands, and collaborate with growth leads across the three brands to ensure we hit our targets
- Own channel reporting, communicate results at all levels in a clear and concise manner. Ensure channel reporting processes are operating smoothly
- Lay out an optimisation roadmap for your channels, including creative, targeting, bidding, and UX. Work collaboratively with the Creative, Influencer and Tech teams to implement changes and understand results
- Create a plan to scale opportunities and drive growth across the online channel mix, building on existing activities
- Collaborate closely with Marketing and other members of the Growth team to align with the marketing calendar and plans
Salary benchmarks
Our take
Back in 2018, Skin + Me's founders identified a huge problem in the world of skincare: people don’t just struggle with their skin – they struggle with how they’re supposed to deal with it. With no truly effective solutions available, the company set out to build a pioneering online dermatology service that provides personalised skincare.
Skin + Me takes customers through a simple online medical consultation and work with dermatologists to prescribe a treatment, personalised to the individual. Part of the company's unique selling point is that its made-to-order formulation arrives through a subscription box each month and comes in a ‘Daily Doser’ – a specially designed bottle that dispenses the exact amount of the product needed for daily application.
Skin + Me is supported by a team of dermatologists, pharmacists and direct-to-consumer experts, which allows it to deliver across the business - from skin science to building the technology platform behind it. The company's growth plans include continual development of its services while ensuring it sticks to its ethos: providing desired, effective, and personalised skincare.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"When I first joined Skin + Me I was in Customer experience, but once a job came up in a different department that I was interested in, I was..."
Funding (2 rounds)
Feb 2023
$13.3m
SERIES B
Sep 2019
$10.6m
SEED
Total funding: $23.9m
Company benefits
- 25 Days Holiday (+ all the usual Bank Holidays) - It's important to take a break and recharge, that's why we offer a generous holiday allowance
- Free Breakfast & Lunch - It’s important you are well fueled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
- Hybrid Working Policy - We are all remote on Wednesday and Thursday. When we are in the office, our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7. Need more flexibility around your life? Just let us know
- Equity - We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
- Healthcare Cash Plan - Taking care of your physical & mental health is important. That’s why you’ll be able to claim money back for dental, optical and physio costs, alongside 24/7 access to mental health support and more
- Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
- Workplace Nursery Benefit - For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month
- Development Budget - £500 per person, per year for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it
- Plus the usual suspects - You’ll get discounted skincare for you, and 10 friends + family, too. You can also take advantage of our cycle to work scheme, a generous employee referral scheme and a dog-friendly office
Company values
- Honesty, always - We default to open. We’re not afraid of uncomfortable conversations. We stand up for what we believe & don’t shy away from a challenge. We share knowledge and feedback. We’re all about transparency
- In It Together - We treat others the way we want to be treated. We value everyone’s voice. We embrace diversity . We’re not afraid to fail and we’re open about mistakes (we’re all human). We celebrate the successes as a team and we have fun!
- Make An Impact - We make decisions with value and impact in mind. We’re passionate about doing the right thing. We hold ourselves and each other accountable. We stay focused on our goals. We take calculated risks
- Never Sit Still - We are motivated to make a positive difference in our customers’ lives. We embrace the unknown. We’re curious and restless, bringing passion to everything we do. We’re adaptable and open-minded. We’re constantly learning new ways of doing things
Articles
Leadership
Horatio Cary
(CEO)Former engineer at Graze prior to co-founding Skin+Me.
Mike Passey
(Co-Founder)Former Data Science Manager at Facebook and Data Analytics Manager at Graze.
Rachel Jones
(Co-Founder)Former founding team member of Charlotte Tilbury.
Diversity, Equity & Inclusion at Skin + Me
Sadie Elford (Head of People)
- Championing equality and the gender divide at work is something everyone at Team Skin + Me cares about
- We believe that people from different backgrounds & cultures bring fresh ideas, ways of thinking and approaches which make the way work is undertaken more effective and efficient (as well as more fun & interesting!)
- We believe that everyone should be free to show up as their very best, most authentic self, however they identify
- We believe that equality is about human empathy, continuous education and living our values
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