Senior Social Media Manager, MasterClass
$142-165k
+ Equity. Salary shown for NYC/CA/WA, other locations may vary
Streaming platform for learning
Job no longer available
Streaming platform for learning
501-1000 employees
Job no longer available
$142-165k
+ Equity. Salary shown for NYC/CA/WA, other locations may vary
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- 8-10+ years of experience building and executing social media strategies for prominent brands
- Highly motivated, creative social media leader who thrives in a fast-paced environment and is passionate about building a brand presence on social media
- Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels
- You dominate internet culture and know what’s trending on top social platforms
- Experience understanding data and insights to drive learnings
- Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly
- Comfort bouncing back and forth between strategy and tactics — you like to think big picture but are also comfortable rolling up your sleeves and executing
What the job involves
- MasterClass is seeking a Senior Manager, Social Media to join our fast-paced, high-impact Organic Social team
- This individual will play a key role in shaping and executing the social media strategy for MasterClass, ensuring our voice resonates across multiple platforms and engages our diverse audience
- The ideal candidate will be creative with hands-on experience leading social media campaigns, crafting engaging content, and optimizing performance
- This candidate will ideate, create and execute across all of MasterClass' social channels
- This role will report directly to the Director of Social Media and work collaboratively with cross-functional teams to amplify our brand and connect with our community
- Strategically lead social media for class launches - from conceptualization to execution - ensuring each launch is aligned with broader marketing goals and generates excitement and engagement
- Lead the development and execution of organic social content and publishing strategy, especially for Instagram, one of our priority platforms
- Develop content optimized for social media channels—potential to attend shoots or events when necessary to capture content and post real-time event coverage
- Identify relevant and significant ways for MasterClass to participate in culture and fan conversations
- Work closely with creative, content, comms, and other marketing teams to align social media strategy with overall brand goals. Represent social media in key cross-functional meetings
- Analyze social media performance data and use insights to inform future content creation, strategy adjustments, and reporting
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories, including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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