Senior Manager of Performance Marketing, SharkNinja
Amazon
$150-170k
Plus employee stock purchase options
Office located in Needham, MA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$150-170k
Plus employee stock purchase options
Office located in Needham, MA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- The successful candidate will have a strong understanding of the holistic media landscape to collaboratively plan investments across all paid media channels and work cross-functionally with the core Amazon team, along with the broader marketing function, to drive the business through efficient and effective media execution
- This person should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs
- They will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives
- 5-7 years Marketing/Media experience
- Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors
- Experience working with third party platforms such as Skai or Pacvue
- Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
- Strong analytical skills and ability to interpret data to drive strategic decision-making
- Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable
- Experience managing external agency relationships and collaborating with cross-functional teams
- Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition
What the job involves
- The Sr Manager, Amazon Performance Marketing will be at the core of SharkNinja’s Amazon media approach
- This role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the business unit
- Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
- Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
- Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes
- Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
- Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
- Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments
- Effectively communicate media performance to internal stakeholders and leadership team
- Project manage initiatives in alignment with media plan &quickly pivot to support requests
- Manage significant budgets across campaigns
- Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels
- Continue to stress test defined KPIs and identify new indicators for commercial success
- Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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