Marketing Data Analyst, IntelyCare
Contract
Office located in Quincy, MA
Healthcare workforce management
Job no longer available
Healthcare workforce management
1001+ employees
Job no longer available
Office located in Quincy, MA
1001+ employees
Company mission
To empower healthcare professionals to work better, together.
Role
Who you are
- Bachelor’s Degree in data science, business administration, or related fields
- Experience in data science, business administration, or related fields
- Proficiency in data platforms such as BigQuery, Snowflake, Domo, Google Analytics, and Google Search Console
- Proficiency in SQL/Sequel, R and/or Python a plus
- Ability to collect, analyze, and report data through multiple channels
- Ability to communicate in a clear and professional manner
- Ability to prioritize and organize effectively
- Ability to work independently and across teams
- Ability to maintain confidentiality of information
Desirable
- Works well in dynamic environments and is highly adaptable to change
- Leads collaborative initiatives across teams
- Works well under tight deadlines
What the job involves
- As a Marketing Data Analyst, you would play an important role in shaping our business strategies. Many of your regular responsibilities would include:
- Data Analysis: Collect, analyze, and interpret marketing data from various sources — including customer behavior, market trends, and campaign performance — to provide actionable insights
- Data Engineering: Help our data science team pipe our data from systems like GA-4 and BigQuery into our Snowflake data warehouse and ultimately into our business visualization tool, Domo
- Data Visualization: Build visualizations using the data from our various sources into helpful dashboards that the marketing team can use to track progress and KPIs
- Campaign Optimization: Collaborate with the marketing team to evaluate the performance of marketing campaigns and make data-driven recommendations for improvements
- KPI Tracking: Monitor and report on key performance indicators (KPIs) related to marketing activities — such as ROI, conversion rates, and customer lifetime value
- Forecasting: Create accurate forecasts and projections for marketing initiatives, including budget allocation and revenue forecasting
- Reporting: Prepare regular reports and dashboards that communicate marketing performance and insights to stakeholders
- Cross-Functional Collaboration: Work closely with other departments, including sales, product development, and finance, to ensure alignment of marketing strategies with overall business goals
- Technology Utilization: Utilize marketing analytics tools, CRM systems, Google Analytics, and other software to extract and analyze data effectively
Our take
An ageing, overworked, and shrinking nursing workforce, along with growing demand for healthcare services (and an increase in the acuity of this demand) has led to a concerning shortfall of healthcare staff in the US. IntelyCare’s remarkable growth over recent years suggests the company has found a promising solution: an online marketplace of well-paid, quick-to-fill per diem nursing shifts.
The idea is that nurses can operate as "gig workers"—crafting a personalized, well-remunerated work schedule that fits around other commitments and needs and healthcare institutions can more easily source adequate staffing. It’s a good model in theory, but in practice, it requires strong participation. With popular competitors like Unicorn company Clipboard Health and startups like ShiftMed, splitting off a market share could prove challenging.
Nevertheless, the last few years have been strong for IntelyCare. The company has seen 850% revenue growth since 2020, the number of nurses on the platform has more than doubled, demand from institutions tripled, and IntelyCare itself hit Unicorn status. So participation levels are substantial, and growing - and with the nursing crisis predicted to continue through 2030, IntelyCare is making good strides in a durable product.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2022
$115m
SERIES C
Mar 2020
$45m
SERIES B
Total funding: $170.8m
Company benefits
- Medical, dental, and vision
- 401k
- Health and wellness benefits
- Free lunches
- Commuter benefits
- Flexible PTO and summer Fridays
- Paid Parental Leave
- Paid holidays
Company HQ
Quincy, MA
Leadership
Matthew Levesque
(CEO)Joined IntelyCare as CEO in 2024. Prior to this, they were the CEO of connectRN and spent 12 years at athenahealth in various Director/VP/SVP roles.
Salary benchmarks
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