Senior Manager of Partner Marketing, Optro
EMEA
+ Bonus Program
AI-powered GRC software
Be an early applicant
AI-powered GRC software
201-500 employees
Be an early applicant
+ Bonus Program
201-500 employees
Company mission
To redefine GRC through a single, AI-powered system of action.
Role
Who you are
- 10+ years of experience in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS
- Significant hands-on experience managing with- and through-partner demand generation campaigns with various partner types, such as advisory firms, consulting integrators, value-added resellers, distributors, and technology partners
- Exceptional storytelling and communication skills, comfortable digging into technology and product details in order to craft compelling narratives for a range of buyers, including C-suite and technical decision makers
- Impressive portfolio of a range of high-impact content that you’ve created, both partner- and customer-facing on a range of technologies
- Compelling presenter, able to lead discussions and drive to results with partner and internal senior executives
- Proven track record designing and executive a range of campaigns (webinars, in-person events, digital campaigns, ABM, etc) that deliverable measurable pipeline and revenue
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity
- Strong multi-tasker, managing multiple concurrent workstreams while ensuring strong alignment with internal and partner stakeholders
- High degree of ownership, accountability, and autonomy in executing complex, deadline-driven projects
- Understanding of partner portals and how marketers can best leverage portals to grow partner-sourced demand at scale
- Expert in MDF management, including workflows and reporting
- Experience in GRC/Audit GTM roles is a plus
What the job involves
- Optro is seeking a marketer leader for the Senior Manager, EMEA Partner Marketing position
- This is a newly created, highly strategic role with cross-company visibility
- You will own building a programmatic, growth-oriented partner marketing function across the EMEA region that drives further acceleration of Optro’s international expansion with and through partners
- You will be responsible for full-cycle partner marketing for Optro’s expanding EMEA ecosystem, including with advisory firms, solution providers, hyperscalers and technology partners, increasing strategic partner engagement and measurable pipeline and bookings growth
- In close collaboration with the Alliances, Regional Marketing and Regional Sales teams, you will execute on tightly coordinated regional growth plans and to-, through- and with-partner marketing activities including EMEA partner marketing enablement, partner activations, localized partner asset and campaign creation, and partner field event management
- The role reports to the Director of Partner Marketing
- If you enjoy being a hands-on, “strategy-through-execution” partner marketer, are skilled at generating demand with different partner types and across different EMEA sub-regions, thrive in fast-paced environments and would enjoy a high-profile leadership opportunity where you can directly make a significant impact on business acceleration through partner-led growth, then this role is for you
- Design the annual and quarterly marketing strategy with EMEA partner accounts, that supports the regional partner business strategy, ensuring a regular cadence of new solutions, next-level services, customer wins and other marketing moments for thought leadership, awareness and demand generation
- Own the overarching EMEA regional partner marketing plan, and plans with managed partner accounts, as well as measurement and reporting. Proactively develop optimizations as needed
- Partner with regional marketing and direct sales teams to ensure the regional partner marketing plan complements and integrates with regional go-to-market plans
- Leverage your deep understanding of various partner demand levers, to execute a range of marketing tactics that contribute significantly to pipeline and revenue goals as set in the partnership business plan
- Increase engagement and preference for Optro with EMEA alliances, value-added resellers, solution providers, and other ecosystem partners via activation campaigns and marketing enablement programs
- As the Optro EMEA Partner Marketing leader, educate and evangelise internally to Optro and to the partner company on requirements and support needed to hit EMEA sourced pipeline and revenue targets
- Own regional partnership narrative development, including for joint value propositions, joint solutions, and use cases, with tailored messaging frameworks for partner sellers, Optro sellers, and partner customer personas
- Serve as the strategic business partner for EMEA Alliances Managers ensuring ongoing alignment with Sales objectives
- Collaborate with Marketing Operations, Partner Operations, and other colleagues on campaign tracking and measurement
- Participate in joint sales and marketing pipeline reviews with partner accounts, to identify early potential issues and suggest mitigations to keep pipeline attainment on pace
Salary benchmarks
Our take
Optro (formerly AuditBoard) provides risk and compliance software for large businesses. The company's founders spent years working at the Big Four and other global enterprises, and realized that many audit activities were still taking place in Excel sheets, or using legacy software like IBM's OpenPages, which hadn't kept up to date with the latest reporting requirements.
The result was an end-to-end platform for managing risk, helping enterprises to streamline internal audit, SOX compliance, controls management, risk management, and security compliance. It's a top-rated cloud-based platform and has won numerous awards, with the company being consistently named the market leader in Audit Management.
Now Optro is focused on expanding its AI-powered GRC platform. Following its rebrand from AuditBoard, the company acquired AI-native SOX automation platform Midship to help audit teams automate repetitive work and focus more on strategic risk analysis. And impressively, more than 50% of the Fortune 500 now use Optro's platform as it continues building AI-driven tools for risk, compliance, and cybersecurity teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$40m
SERIES B
Apr 2017
$3.6m
SERIES A
Total funding: $43.6m
Company benefits
- Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
- Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
- Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
- Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
- Professional development: Continuously grow through development workshops, mentoring programs, and more.
- Community impact: We partner with communities to provide services in addition to sponsoring our own events.
- Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
- Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.
Company HQ
Wilmington, DE
Leadership
Raul Villar Jr.
(CEO)Prior to joining Optro in 2025, Raul was the CEO of Paycor for nearly 6 years. They also spent over 8 years at AdvancedMD and nearly 22 years at ADP.
Jim Sperduto
(CGO)Prior to joining Optro in 2025, Jim spent over 30 years at ADP. While there, they held a number of roles, including President of Small Business, Retirement, and Insurance Services.
Haibei (Happy) Wang
(Chief Product & Technology Officer)Prior to joining Optro in 2023, Haibei was the CTO at Everbridge and Skupos. They also held VP roles at Globality, AccelOps and Scripps Network Interactive.
April Crichlow
(CMO)April spent over 17 years at SAP, ultimately as CMO at SAP SuccessFactors. They then spent 3 years at Centrical as CMO before joining Optro in 2025.
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