Field Marketing Manager, Relex
More information about location
Supply chain & retail planning platform
Job no longer available
Supply chain & retail planning platform
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To increase adaptability and efficiency in the consumer goods value chain
Role
Who you are
- 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS
- Strong understanding of retail, grocery, wholesale, and CPG industries, including the challenges and priorities of key decision-makers such as merchandising leaders, supply chain executives, store operations managers, and finance teams
- Proven expertise in end-to-end event management for major industry trade shows such as NRF, NACS, FMI, Gartner, Groceryshop, and similar
- Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration
- Experience working closely with sales and business development teams to align marketing initiatives with revenue goals
- A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration
- Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously
- Excellent written and verbal communication skills with experience developing marketing content for executive audiences
- A results-driven, self-motivated mindset with a passion for creating measurable business impact
- A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in North America
What the job involves
- As a Field Marketing Manager, you will be responsible for executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities in North America. You’ll work closely with the Field Marketing, Sales, and Business Development teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas
- This role offers the opportunity to shape and execute key components of our North America go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns. If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior decision-makers in retail, grocery, wholesale, and CPG industries, this role is for you
- Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals, including grocery, general merchandise, hard goods, and CPG manufacturing
- Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences
- Oversee the event calendar and execution of all regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development
- Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement
- Drive marketing and promotional strategies around RELEX Live North America, ensuring alignment with pipeline goals and industry engagement
- Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings
- Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to retail, wholesale, and CPG buyer personas
- Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation
- Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies
- Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies
- Provide data-driven insights to inform marketing decisions and improve ROI on event investments
Our take
Relex offers a software platform deployed by retailers to help decide which products to buy and when. By leveraging AI-driven demand forecasts, and by automating retail supply chains, grocers are empowered to meet consumer demand whilst reducing food waste.
Retail food waste accounts for a good chunk of the millions of tonnes of food wasted each year, contributing a significant amount to global greenhouse gas emissions. With Relex, retailers can greatly reduce their own impact to this problem - which is becoming increasingly attractive in the wake of accelerating environmental concerns.
Boasting a valuation in the billions, and serving renowned clientele such as Lidl, Marks & Spencers and WHSmith, it is clear that Relex has found its place in the market. The company has been investing in refining its product so it can better meet retailers’ changing supply chain needs, including with the addition of AI tool Relex-GPT which makes client operations even more efficient.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$564.3m
GROWTH EQUITY VC
Feb 2019
$200m
GROWTH EQUITY VC
Total funding: $798.6m
Company benefits
- Hybrid, office and fully remote options (hybrid and office as standard)
- Health Insurance, Occupational Health Services and Employee Assistance Programme
- Modern offices with free snacks, drinks and a warm welcome for dogs
- Two paid charity days every year for volunteering
- An annual bonus
- Two paid team days every year
Company HQ
Pasila, Helsinki, Uusimaa
Leadership
Johanna Småros
(Co-Founder & Chief Sustainability Officer)Formerly worked as both Director and CMO for the company. Before this, spent nearly 7 years at Helsinki University of Technology as a Researcher.
Michael Falck
(Co-Founder)Formerly acted as President of the North America branch of Relex. Has experience in Research at both Helsinki University of Technology and Eindhoven University of Technology.
Mikko Kärkkäinen
(Co-Founder & CEO)Previously acted as Project Manager for Helsinki University of Technology and as a Supply Chain Consultant for Sedecon Consulting.
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