Influencer Marketing Manager, Voy
More information about location
3 days a week in office
Your proactive healthcare companion
Job no longer available
Your proactive healthcare companion
201-500 employees
Job no longer available
More information about location
3 days a week in office
201-500 employees
Company mission
Voy is redesigning healthcare from the ground up. Founded in 2022 with a focus on weight loss, Voy rebranded from MANUAL in 2025 to expand into a broader range of health categories – including hair loss, testosterone and menopause (with more to come)
Role
Who you are
- 4+ years of direct experience in influencer marketing, with a proven track record of managing and scaling programmes for a high-growth DTC or tech brand
- Commercially astute and data-driven. You have a deep understanding of performance metrics and have experience managing a channel to strict CAC or ROAS targets
- A strong negotiator and relationship builder. You are confident in managing contracts and have a natural ability to build rapport and trust with creators and their agents
- Expert user of at least one major influencer marketing platform (e.g. Grin, Aspire, CreatorIQ) and proficient with analytics tools like Google Analytics
- Deeply immersed in the creator economy. You have your finger on the pulse of platform trends, know who the rising stars are, and can spot a great brand-creator fit from a mile away
- Meticulously organised and detail-oriented. You can flawlessly manage dozens of simultaneous campaigns and relationships
- An excellent communicator who can provide clear, constructive feedback to creators and report concisely on performance to internal stakeholders
- A creative thinker who understands what makes compelling, authentic content that drives action
What the job involves
- We’re looking for a commercially-minded and relationship-driven influencer marketing manager to scale our global creator programme into a major performance channel. You’ll be responsible for the end-to-end management of our influencer strategy, transforming it from a brand-building exercise into a multi-million-pound revenue engine with a best-in-class approach to measurement and ROAS
- This is a unique opportunity to blend the art of creator partnerships with the science of performance marketing. You will have a significant budget and the creative freedom to build authentic, long-term relationships with top-tier talent, while being held to the same rigorous standards of performance and efficiency as our core paid channels
- Execute end-to-end campaigns – Own the entire campaign lifecycle, from identifying and vetting creators to negotiating contracts, managing creative briefs, and ensuring flawless execution
- Build a scalable creator network – Proactively source, recruit, and build lasting relationships with a diverse portfolio of influencers, from micro-creators to celebrity-level talent, across platforms like YouTube, Instagram, and TikTok
- Own the channel P&L – Manage a seven-figure annual influencer budget, meticulously tracking spend and optimising for performance metrics including CAC, CPA, and ROAS
- Implement performance-based structures – Design and negotiate innovative, performance-driven contracts (e.g. CPA, hybrid deals) to align creator incentives with our core business goals
- Champion rigorous measurement – Go beyond vanity metrics. Implement and manage our influencer marketing platform (e.g. Grin, Aspire) and work with the data team to track direct and assisted conversions, ensuring we have a clear view of the channel's ROI
- Manage creative and compliance – Oversee the content creation process, providing feedback to creators to ensure it is authentic, on-brand, high-performing, and compliant with all relevant advertising regulations
- Integrate and amplify – Work closely with the paid social and brand teams to amplify top-performing influencer content through paid channels and integrate creator stories into our broader marketing narratives
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$39.5m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $74.7m
Company benefits
- Generous stock option plan
- Private medical insurance plan
- Gym and wellness benefit with Wellhub
- Hybrid role based in London with lunch provided on Wednesdays
- 25 days of annual leave plus generous parental leave policies
- Electric car scheme
- Cycle to work scheme
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at Voy
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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