Paid Media Specialist, Later
$75-85k
Influencer marketing and social media management
Open for applications
Influencer marketing and social media management
1001+ employees
Open for applications
$75-85k
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- 2-3+ years of hands-on experience managing paid media campaigns, with a focus on social platforms
- Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast paced client services environment
- Strong analytical mindset, with a solid grasp of campaign performance metrics and reporting tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.) and the ability to turn data into clear, actionable recommendations
- Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.)
- Meticulous attention to detail, especially in trafficking, QA, and live asset management
- A keen eye for paid social creative and knowledge of current performance content best practices
- Nice to have: experience with creator led paid content
What the job involves
- We're looking for a Paid Social Media Specialist to drive measurable impact for Later Influence customers through high performance paid social campaigns
- You'll manage campaigns end to end, planning, launching, optimizing, and reporting across key social platforms, to ensure they deliver against client objectives and business KPIs
- This role sits within Later's Professional Services team and reports directly to the Director of Services, with close day to day collaboration across Account Managers, Coordinators, and creative teams
- We're looking for someone with deep paid social expertise, direct agency or client services experience, and a strong ability to collaborate cross-functionally
- Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms
- Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards
- Monitor performance and pacing continuously, making proactive adjustments to hit KPIs
- Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes
- Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations
- Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives
- Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance
- Collaborate cross-functionally with creative, analytics, and client success teams to ensure campaigns meet client expectations and business goals
- Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends
- Experiment with new ad formats, targeting tactics, and creator led paid media approaches
- Share learnings with the wider team to uplevel collective expertise and campaign outcomes
- ---What success looks like:
- Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift, depending on objectives)
- Data and insights are presented clearly, driving strategic decisions and client trust
- You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success
- Internal stakeholders see you as a trusted expert in paid social, someone who raises the bar for execution and client results
- You bring resourcefulness to ambiguity, thrive on data driven problem solving, and collaborate to deliver measurable business impact for clients
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
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