Head of Product Marketing, Asana
$388-456k
Organising work in one connected space
Job no longer available
Organising work in one connected space
1001+ employees
Job no longer available
$388-456k
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 12+ years of product marketing experience, with significant time spent in leadership roles at high-growth B2B SaaS companies (ideally scaling past $500M+ ARR)
- Master storyteller, you don't just list benefits; you craft compelling narratives that cut through the noise. You can translate complex technical capabilities into simple, emotional value propositions for CIOs and end-users alike
- You drive business outcomes, not just launches. You are comfortable analyzing churn data, pipeline velocity, and CAC to optimize our GTM motions
- Proven track record of building trust with Product Management and Sales leadership. You know how to influence without authority and align diverse stakeholders under a shared goal
- Known for developing future leaders, fostering psychological safety, and building teams that are as kind as they are ambitious
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
What the job involves
- We’re looking for a Head of Product Marketing to lead our top notch product marketing team, drive our strategic positioning and messaging, and fuel our hybrid self-serve and sales-led go-to-market motions
- This role reports to the Head of Marketing and is based in San Francisco
- This role offers a defining opportunity to shape and win market share within one of the fastest-growing categories in B2B software
- You will operate at the intersection of a sophisticated hybrid go-to-market model, driving programs that support our balanced mix of product-led and sales-led growth motions
- Beyond execution, you will hold a strategic seat at the table, fostering a deeply collaborative and unparalleled partnership with Product Management and Revenue leadership that sets a new standard for the SaaS industry
- Own product marketing strategy across PLG + SLG: Define and scale Asana’s end-to-end product marketing strategy, spanning self-serve growth, sales-assisted, and enterprise motions. Create clear positioning and messaging that works from individual users to large organizations
- Drive growth and adoption: Partner with Growth and Product to accelerate activation, expansion, and retention through compelling messaging, launches, packaging, and in-product experiences
- Lead full-stack product marketing: Own core PMM disciplines including positioning, messaging, go-to-market strategy, launches, market and customer insights, and competitive intelligence
- Build solutions marketing for Sales: Develop use-case, persona, and industry-based narratives that enable Sales. Deliver high-impact content for campaigns, field enablement, SKOs, and key events
- Be a strategic partner to Product and Sales leadership: Serve as a trusted thought partner to Product GMs and Sales leaders, bringing customer insight and market context into roadmap, GTM, and revenue conversations
- Build and scale a high-performing team: Hire, develop, and lead a world-class product marketing organization across growth PMM, core PMM, and solutions marketing
- Drive cross-functional execution: Act as the connective tissue across Product, Growth, Sales, and Marketing to ensure tight alignment and strong GTM execution
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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