Growth Marketing Specialist, Scale AI
Paid Acquisition
$120-180k
Salary is appliable to SF based candidates only
Training and validation data for AI applications
Posted today
Training and validation data for AI applications
1001+ employees
Posted today
$120-180k
Salary is appliable to SF based candidates only
1001+ employees
Company mission
To accelerate the development of AI applications.
Role
Who you are
- 5+ years of experience in growth marketing or a similar role, with a strong focus on paid acquisition
- Proven track record of successfully managing and optimizing campaigns on LinkedIn, Google Ads, and Meta Ads platforms
- Deep understanding of campaign management, targeting, bidding strategies, and performance optimization techniques
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Experience managing account and partner relationships with ad platforms
- Bachelor's degree in marketing, business, or a related field
Desirable
- Experience with Recruitment Marketing (big plus)
- Experience in the with marketplaces and or AI/technology industry (experience with helping grow supply side of marketplaces is a huge plus but not required)
- Experience with supply or customer acquisition strategies and tactics
What the job involves
- We're a fast-growing company with a global presence, and we're looking for a talented and experienced Growth Marketing Specialist to optimize our paid acquisition efforts and source contributors worldwide
- As a Growth Marketing Specialist focused on paid acquisition, you will play a critical role in driving the growth of our global contributor base
- You'll be a key member of the growth marketing team, responsible for managing and optimizing campaigns across Meta, LinkedIn, Google Ads, and other relevant platforms
- You will have a deep understanding of these platforms, with a proven track record of developing and executing successful campaigns
- You will also be adept at managing account and partner relationships with these platforms to maximize our performance and access to resources
- Campaign Management: Plan, develop, and execute paid advertising campaigns across Meta, LinkedIn, Google Ads, and other platforms to acquire contributors worldwide
- Platform Expertise: Possess in-depth knowledge of LinkedIn, Google, and Meta Ads platforms, including campaign setup, targeting, bidding strategies, ad formats, and reporting
- Performance Optimization: Continuously analyze campaign performance, identify areas for improvement, and implement A/B testing strategies to optimize key metrics (e.g. , conversion rates, cost per acquisition)
- Budget Management: Effectively manage allocated budgets across different platforms and campaigns, ensuring optimal return on investment
- Account Management: Build and maintain strong relationships with platform representatives and partners, staying informed about new features, best practices, and opportunities
- Creative Collaboration: Work closely with the creative team to develop high-performing ad creatives that resonate with target audiences
- Reporting and Analysis: Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership
- Stay Informed: Keep up-to-date on the latest trends, technologies, and best practices in paid acquisition and growth marketing
Our take
When training AI models, lack of access to large scale, high quality, labelled data is often the barrier preventing machine learning teams from building something great. In fact, labelled data is even more essential than the algorithms themselves. Scale AI is solving this by providing easy access through developer APIs to a huge variety of labelled data sets covering a large range of areas within computer vision and natural language processing.
It seems that almost every company now is offering artificial intelligence enabled products to automate every aspect of our lives. By positioning themselves as the go-to source for high quality tagged data, Scale AI is in an excellent position as the AI sector continues it's exponential growth.
With innovative AI projects across a range of sectors including retail, energy, and healthcare, Scale AI is now a leader in the industry alongside OpenAI. It continues to forge partnerships with fintech tools and software engine developers such as Brex and Luminar to continue its evolution of digital markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2024
$1bn
SERIES F
Apr 2021
$325m
SERIES E
Total funding: $1.6bn
Company benefits
- Health, Dental & Vision Coverage: Our health plans give you the flexibility to select the right coverage for you and eligible family members through a variety of plan options
- Easy to use 401(K): Plan and invest for the future with a 401(k) via Guideline. Scale’s 401(k) plan provides you an opportunity to defer compensation for your long-term savings
- Wellness Fund: We care about the physical, mental, and emotional wellbeing of all Scaliens. Our $100/month wellness stipend can be used for gym memberships, acupuncture, meditation apps, and so much more
- Virtual Social Activities: Being remote has not stopped us from hosting fun virtual events. From trivia night to candle making, we ensure employees are fostering connections & building strong relationships
- Learning & Development: We know how important career growth is for Scaliens, so we offer a $500/year L&D stipend to help support continued development throughout your journey
- Flexible Work Hours: Flexible hours allow you to work when you are most productive. You can work with your manager to best plan your daily work schedule
- Generous Paid Time Off: Enjoy time to travel or plan a staycation. We encourage employees to take time off to recharge and prevent burnout. We have a flexible PTO policy where each employee is afforded the flexibility to take planned time-off as needed
- Commuter Benefits: Set aside pre-tax dollars to use on qualified transportation expenses to help ease your commute
- Parental Leave: Balancing work and family is essential, and Scale understands the importance of having adequate leave policies in place to promote a healthy home and work life
Company values
- Earn customer love: We are passionate about our customers and devoted to their success. We know that customer trust and confidence is earned, not given, with every interaction, every delivery, and every time we solve a customer problem
- Intellectual rigor, open mind: We think in clear verifiable hypotheses and continuously obtain data that validates or refutes them. We ask questions and challenge assumptions to get consistently to the truth
- Ambition shapes reality: We are extremely ambitious in what we can accomplish. We set high standards, expecting to fail in the short-term but knowing that failure guides us to learn and ultimately succeed
- Team flow: We are energized by each other’s success and actively invest in others with care, candor, and focus. Ideas flow openly between us because we treat each other with trust and respect
- Ownership is the job: We think like owners. We embody expansive ownership and are big believers in our ability to drive outcomes and enact change
- Run through walls: We are undaunted by barriers and race towards overcoming them. We step outside of our comfort zone, test our ideas, and do the hard work to get to the right solution to a hard problem
- Up the tempo: We move with agility and intent, and swiftly make two-way door decisions that allow us to learn faster, adapt quickly, and ultimately do more
- Results speak loudest: We define goals with intent and evaluate our outcomes with objectivity. At the end of the day, we measure ourselves by our results
Company HQ
Rincon Hill, San Francisco, CA
Articles
Leadership
Alexander Wang
(CEO)Dropped out of a bachelors degree at MiT in Computer Science and Mathematics. Previously worked for 2 years as a Software Engineer and Algorithm Developer in the finance industry and 2 years as a Tech Lead at Quora. Youngest founder funded by Accel as a teenager.
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