Senior Product Marketing Manager, Cloudflare
Verticals
$172-210k
Salary range is for Bay Area applicants and may vary if applying elsewhere + Equity plan
Web performance and security platform
Open for applications
Web performance and security platform
1001+ employees
Open for applications
$172-210k
Salary range is for Bay Area applicants and may vary if applying elsewhere + Equity plan
1001+ employees
Company mission
Cloudflare's mission is to help build a better Internet that is bold and ambitious.
Role
Who you are
- 8–12+ years in product marketing, with direct experience in cybersecurity and networking (cloud security, endpoint security, Zero Trust, etc.)
- Technical fluency—able to confidently engage with security architects at a deep level while effectively simplifying complex topics for executives
- Strategic storyteller—skilled in crafting crisp, audience-tailored messaging that drives both rational and emotional buy-in
- Industry GTM expertise—experience developing vertical-specific marketing strategies and assets
- Cross-functional leader—proven ability to align product, field, demand gen, and executive stakeholders around a unified narrative
- Customer-obsessed and intellectually curious—not afraid to challenge assumptions or dive deep into technical discussions
- Entrepreneurial mindset—high sense of urgency and a results-driven approach to driving business outcomes
- Impeccable verbal and written communication skills, with an obsessive attention to detail
- Confident presenter—comfortable speaking on stage, in webinars, and on video
- Team player—collaborative and willing to go the extra mile to ensure success
What the job involves
- We’re looking for a Senior Product Marketing Manager to drive the cybersecurity product marketing strategy across key verticals, including healthcare, media, and telecommunications
- This is a hybrid role for a T-shaped marketer—someone who combines deep technical fluency in cloud security, networking, and threat prevention with the storytelling expertise to craft compelling narratives for CxOs, IT leaders, and security practitioners alike
- You’ll work cross-functionally with Product, Sales, Field, and Demand Generation teams to lead go-to-market execution, shape product positioning, and create content that cuts through complexity and resonates with customer pain points
- Develop differentiated messaging that translates technical capabilities into clear, compelling value propositions for audiences ranging from CISOs to security architects
- Craft product narratives and positioning frameworks across cybersecurity use cases, including Zero Trust, SASE, SD-WAN, and secure networking
- Create technically credible content (e.g., solution briefs, whitepapers, demo scripts, and competitive comparisons) to support sales engineers and field marketing
- Tailor messaging for regulated industries (e.g., HIPAA, PCI-DSS, SOC 2) and industry-specific threat models
- Work closely with technical sellers and product managers to align messaging with the roadmap, feature differentiation, and customer pain points
- Define and execute launch plans, including messaging, sales enablement, web content, analyst briefings, and campaign themes
- Lead industry-specific GTM motions for high-value verticals (e.g., healthcare, media, financial services), based on buyer insights, compliance needs, and pain points
- Collaborate with industry specialists and customer-facing teams to develop use case collateral, personas, and segment-specific messaging
- Build sales assets such as battle cards, ROI tools, customer stories, vertical playbooks, and objection-handling guides
- Deliver field training and participate in key customer engagements as a subject matter expert
- Work with demand generation and campaign teams to drive pipeline and revenue growth
- Support analyst and customer briefings, partnering with AR, PR, and customer marketing teams
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with around 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
The cloud infrastructure market reached $53 billion in 2022. While the Big 3 (Amazon, Microsoft, and Google) own 65% of the market, that still leaves billions of dollars left for companies such as Cloudflare. Its ambitious and successful work is likely to continue being a crucial feature of the web, but in 2023, placed it in the crosshairs of hackers looking to exploit its infrastructure. The beginning of 2024 saw Cloudflare vow to bolster its security and patch vulnerabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Minimum 8 weeks of paid parental leave
- Equal opportunity employer
- Unlimited paid time off policy
- Work from home opportunities
- Medical, Dental & Vision Insurance
- Life Insurance, Disability Insurance
- 401(k) plans
- Family planning and fertility program
- Gym discounts
- Commuter Benefits Program
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Lead Engineer)Lee started their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(President & COO)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare as CEO in March 2009.
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