Vice President of Marketing, DevRev
$260-360k
+ Equity
3 days a week in office (Palo Alto, CA)
Dev-centric CRM platform
Open for applications
Dev-centric CRM platform
501-1000 employees
Open for applications
$260-360k
+ Equity
3 days a week in office (Palo Alto, CA)
501-1000 employees
Company mission
To unlock team potential through human-AI collaboration.
Role
Who you are
- A narrative architect: You can take a complex platform and produce a story the market can understand, repeat, and trust
- A systems thinker: You connect positioning, campaigns, field, and sales into a coherent growth engine
- An AI-native operator: You actively use AI in your own workflows and expect your team to do the same. You see AI as an opportunity that presents a new way to run marketing itself
- A maker before a manager: You can write sharp positioning yourself. You set the bar through your own thinking
- A trusted cross-functional partner: You work comfortably with Product, Design, Sales, and Customer Success, and you win arguments with clarity and data
- VP or senior director-level marketing leader at a design-forward, product-led B2B company
- Experience shaping positioning in an emerging or undefined category
- Deep background in product marketing, with exposure to brand and demand
- Familiarity with AI products that touch lines of business or developers
- Experience through a meaningful growth inflection
What the job involves
- The product is real. Customers are using it
- But the market is early, noisy, and crowded with claims. We’re hiring a VP of Marketing to lead Brand, Product Marketing, and Demand Generation to lead us through our next stage of growth
- This role leads across multiple marketing work-streams, Brand, PMM, and demand gen, but simply put it needs to deliver on the following outcomes:
- Building awareness and understanding with the right audiences
- Given the breadth of the product’s capabilities, ensure we correctly position and convey Computer’s value across a range of regions, segments, use cases
- By turning a technically deep platform into a clear, compelling, and scalable market narrative
- We are a global team, this requires leadership to travel to mentor and coach, and leverage asynchronous communication opportunities to provide feedback
- The best and most successful are hands on, great evaluators of craftsmanship, and simply know what good looks like
- You need taste. We expect this leader to bring real opinion about what good positioning looks like, what a sharp launch sounds like, whether a piece of messaging is actually saying something or just filling space
- The team executes with clarity only after someone has set the standard. That’s you
- You don’t own creative execution. Our creative organization owns how the brand looks, feels, and shows up visually
- You own what it says and where and need to be able to both trust and partner with creative to bring it to life
- Marketing here needs to operate as an equal peer to Sales, Product, Design, and Engineering; not a support function
- You’ll need the conviction to hold a position, the rigor to back it with evidence, and the resilience to keep going when the strategy gets debated. If you need a pre-decided playbook handed to you, this isn’t the environment
- You'll own:
- The strategic narrative
- The product positioning
- The growth system
- The connection between story, distribution, and results
- You’ll work alongside strong peers:
- A creative organization that owns brand craft and expression
- A field marketing team that drives major events with customers and prospects
- A product and design organization deeply invested in product capabilities and experience
- Your job is not to run every lever directly. Your job is to ensure all the levers move in the same direction
- Define positioning, competitive framing, and messaging architecture
- Ensure one coherent story across regions, channels, and personas
- Partner with Product and Design on how capabilities are introduced
- Apply AI tools and agents to research, content creation, experimentation, and analysis
- Build faster iteration loops between messaging, campaigns, and sales outcomes
- Treat marketing as a system that learns continuously
- Own demand generation strategy and performance
- Align demand, field, and product marketing around shared priorities
- Connect story → distribution → measurement → iteration
- Work closely with Sales to pressure-test the narrative
- Bring market signal back into product strategy
- Operate as a peer to Product, Design, Engineering, and Sales leadership
- Outcomes:
- Sales can explain the product in one clear arc
- Customers can describe the value to their peers
- Analysts and partners use our language, not their own
- The narrative compounds instead of resetting each quarter
- Demand, field, and product marketing reinforce the same story
- We know which messages convert and why
- Learnings flow back into positioning and launches
- Marketing becomes a feedback loop, that compounds across product, GTM, and channels
Our take
DevRev helps developers build better products for customers through a platform that connects them to the revenue their applications generate. Their headless, dev-centric CRM hopes to help developers clock technical issues faster by showing more directly how customers use their products.
When the company emerged from stealth mode in 2021, they were already well backed by considerable funding and a highly experienced leadership team. Collating and usefully displaying customer feedback for developers, especially using AI and machine learning, is a tough nut to crack. So DevRev has been savvy in front-loading talent and investment.
The founders’ previous venture Nutanix saw huge success, reaching Unicorn status before going public in 2016. DevRev and its team reached the same in 2024 off the back of Series A funding. This ambitious startup has already delivered the first iteration of what it hopes will become the largest global developer relations product.
Freddie
Company Specialist at Welcome to the Jungle
Insights
117% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2024
$100.8m
SERIES A
Jul 2021
$50m
SEED
Total funding: $150.8m
Company HQ
Old Palo Alto, Palo Alto, CA
Leadership
Dheeraj Pandey
(Co-Founder & CEO)Dheeraj is also the co-founder of Param Hansa Philanthropies, where they have served as a Director since 2021. Previously, they co-founded Nutanix where they served as the CEO for over 11 years.
Manoj Agarwal
(Co-Founder & President)Prior to co-founding DevRev in 2020, Manoj spent over 7 years at Nutanix in various Engineering roles. They also spent 2 years at SanDisk as a Director of Engineering.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at DevRev