Creative Director, Life360
International
£109.5-128k
+ performance-based cash bonus
2-3 days a week in office
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
£109.5-128k
+ performance-based cash bonus
2-3 days a week in office
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- 10+ years of experience leading creative work including a demonstrable track record as an Associate Creative Director and/or Creative Director
- A portfolio of work that shows your track record of producing stand out creative work that is breakthrough, memorable, and performant
- Deep knowledge of multiple international markets, specifically including two or more of: UK, Australia, The Netherlands, Germany (bonus points for experience in Sweden, France, Brazil, or Mexico)
- A high level of craft—you care about details, have strong creative taste, and know how to turn good ideas into great creative executions
- Collaboratively autonomous—you thrive when building on a strong creative foundation rather than needing to reinvent the wheel, and you're comfortable taking direction while also taking initiative
- Exceptional storytelling skills across all mediums and platforms
- High confidence, low ego—you're secure enough in your abilities that you don't need your fingerprints on everything, and you genuinely celebrate great ideas regardless of where they come from
- Fiercely optimistic—you bring positive energy to your work and the teams you are part of and approach creative collaboration with a “yes, and...” mindset
- Excellent communication skills across formats, time zones, and audiences—from presenting to stakeholders to giving creative feedback to brainstorming on Slack
- High tolerance for creative risk—you push for bold work and can build the case for why it's worth doing
- Agency and in-house experience, with proven ability to manage external creative partners
- A collaborative spirit that extends beyond the creative team to cross-functional partners in marketing, product, insights, and beyond
- The right balance between speed and execution - and the experience to know how far to push in each direction
What the job involves
- As Life360 continues its strong international growth, we're looking for a Creative Director, International to lead creative strategy and execution across our key international markets—UK, Australia, The Netherlands, Germany, Brazil, Mexico, and more
- Based in the UK, you'll be both an extension of our US-based Global Creative Team and a key leader in our international marketing team bringing our brand to life in ways that drives outsized growth across our international markets while staying true to our global creative vision
- This role is all about balance: as you lead regional creative work you will also be collaborating closely with the broader creative team
- You will develop thoughtful and creative ways to balance global brand consistency with local relevancy to ensure Life360 becomes an iconic brand worldwide, while also making sure your creative is ultimately helping the business deliver on its mission to become the number 1 family safety app with the largest member base in the world
- You will oversee regional agencies and production partners across multiple markets, manage an in-house brand designer on our UK-based team, and collaborate closely with the International Marketing team as well as the wider Life360 org
- This role reports directly into the VP, Brand and Creative with dotted reporting line into the Senior Director, International Marketing
- It sits within both the global creative team and the international marketing team and has accountability to both
- Lead regional creative strategy for our international markets, ensuring all work ladders up to our global brand and creative strategy while respecting local culture, customs, and market nuances
- Extend global campaigns into international markets under the direction of our Global Creative Director, adapting and localizing work to maximize relevance and impact
- Deliver iconic work that drives cut through in congested markets and ultimately delivers outsized growth in awareness, consideration and conversion
- Keep your finger on the pulse of culture, trends, and conversation in our key markets, proactively identifying opportunities for Life360 to show up in meaningful ways
- Manage external relationships with regional creative agencies and production partners, directing their work to meet brand, creative, and business objectives
- Collaborate seamlessly with our Global Creative Team, joining team meetings and maintaining ongoing communication to ensure alignment
- Manage the international creative budget to effectively deliver work on time and on budget
- Direct and manage a UK-based designer, helping them grow while delivering excellent work
- Partner cross-functionally with our International Marketing team and other stakeholders to bring regional campaigns to life
Salary benchmarks
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company benefits
- Join the founding London team
- Industry leading compensation
- Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
- Generous holiday options
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 membership & Tiles
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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