VP Marketing, SharkNinja
$265-300k
+ employee stock purchase program
Office located in Needham, MA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$265-300k
+ employee stock purchase program
Office located in Needham, MA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 15+ years of progressive marketing experience, including global category or product marketing leadership within a consumer products company
- Strong business and commercial acumen, with a track record of growing mature categories and driving portfolio performance
- Experience leading international teams or portfolios with significant regional nuance
- Demonstrated ability to lead through complexity, influence cross-functionally, and balance long-range thinking with fast execution
What the job involves
- The VP, Marketing for SharkNinja will lead global category strategy, positioning, and go-to-market execution across a $2B+ portfolio of kitchen and home appliances.. This portfolio consists of mature, core-revenue-driving businesses with significant commercial scale, requiring a leader who can both protect and grow the portfolio through sharp strategy, disciplined execution, and continuous innovation
- Working across functions, this leader ensures category strategies are aligned to global priorities and designed for commercial impact. The role integrates consumer insight, product marketing and end-to-end commercialization to deliver both near-term results and long-term brand equity
- Category Strategy and Positioning
- Develop strategies that protect the legacy of these mature businesses while infusing them with innovation to maintain relevance
- Translate brand direction and business goals into insight-driven category plans that ensure commercial strength and consumer resonance across markets
- Go-to-Market Execution
- Own the full go-to-market planning process for new product launches, with a focus on driving retailer momentum and consumer demand
- Create playbooks and toolkits that enable global consistency with room for regional adaptation
- Portfolio Marketing and Demand Creation
- Shape the annual marketing calendar across categories, balancing innovation moments with core business sustainment
- Ensure in-market stories and product campaigns are aligned to category priorities and built to convert
- Maintain a consumer-led lens while building strategies that respect the unique maturity and market behavior of the portfolio
- Team Development
- Build and lead a team with strong commercial instincts and global fluency, capable of navigating mature, complex categories
- Foster a culture grounded in action, learning, and adaptability – encouraging teams to tackle problems head first, test and pivot, and make decisions with confidence
- Champion a differentiated, insight-driven approach to marketing, pushing for bold thinking and refusing to settle for easy answers or conventional playbooks
- Model the ‘Outrageously Extraordinary’ mindset: a deep belief that results are personal, challenges are invitations to learn, and speed matters more than perfection
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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