Senior Manager of Product Marketing, Cedar
$103.3-135k
This role is equity eligible, and the salary is dependant on location
More information about location
Financial engagement & billing for healthcare providers
Be an early applicant
Financial engagement & billing for healthcare providers
501-1000 employees
Be an early applicant
$103.3-135k
This role is equity eligible, and the salary is dependant on location
More information about location
501-1000 employees
Company mission
To make healthcare more affordable and accessible through its consumer-friendly platform.
Role
Who you are
- 5+ years of relevant marketing and general management background encompassing product marketing, market research, and marketing strategy gained primarily in the software and SaaS industries
- Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
- Strong strategic, analytical, organizational, and problem-solving skills
- Scrappy, “do-what-it-takes” attitude and a bias for action
- Excellent people and project leadership skills. A proven track record launching new products and features
- Track record of successfully collaborating with and influencing product management, sales, sales ops and marketing teams
- Exceptional written and oral communication skills
- Expertise with Microsoft Powerpoint and Google Slides. Proficiency with Adobe Photoshop and/or Figma
- Bachelor’s degree or demonstrated professional equivalent skill
- Willingness to travel 15%
Desirable
- Experience in the healthcare or healthtech industry
- Experience at a high growth Software-as-a-Service or technology company
- Advanced degree such as an MBA
What the job involves
- We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support our core product offerings.
- In this role, you will be responsible for working cross-functionally with marketing, sales, client management, and product teams to create messaging, positioning, sales content, GTM plans, and enablement assets. Reporting to the VP of Product Marketing, this highly visible and impactful role will be critical to ensuring sustainable growth for our company
- We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support our core product offerings
- In this role, you will be responsible for working cross-functionally with marketing, sales, client management, and product teams to create messaging, positioning, sales content, GTM plans, and enablement assets
- Reporting to the VP of Product Marketing, this highly visible and impactful role will be critical to ensuring sustainable growth for our company
- At Cedar, our Product Marketers develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement assets that inspire healthcare prospects and customers across the country
- Our success is defined by our ability to deliver relevant content that creates sales pipeline, and ultimately, new customers
- In this position you will:
- Create core messaging and product positioning aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
- Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ’s, website pages, playbooks, and more
- Help our sales teams understand our product and solution narrative through impactful enablement and training
- Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Cedar’s value propositions to customers and prospects to help build a pipeline for our sales teams
- Bring products to market with innovative and effective launch plans
Our take
Over $1 billion is said to be lost annually by physicians as a result of inefficient and disjointed healthcare billing practices. The subsequently low patient satisfaction rates lead to poorer care, and real losses for providers who see patients switching away from their plans.
Cedar looks to remedy these issues with a selection of consumer-facing services which streamline billing, insurance and healthcare processes. Healthcare billing concerns a huge percentage of US adults, so optimizing patient satisfaction is of increasing concern - a great opportunity for the company.
After acquiring competing patient finance streamlining service OODA Health in 2021, Cedar netted substantial funds and launched its Payer Intelligence Layer. This allows it to integrate data from insurers and providers to create a single source of information. The company was also endorsed by the Montana Hospital Association's shared services division, to be listed as its only preferred patient financial engagement technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2022
$68.4m
SERIES D
Mar 2021
$200m
SERIES D
Total funding: $394.4m
Company benefits
- Flexibility to work from home or in the office, depending on what works best for you
- Health insurance
- Offices in Manhattan, San Francisco and Salt Lake City
- Free lunch, healthy snacks, cold brew and kombucha on tap (Yup!)
- Guided-meditation and game nights (Weekly!)
- Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year
- 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
- Equity (for qualifying roles) and health benefits that start on your first day
- 401k plan with 3% employer non-election contribution
- Access to hands-on mentorship, employee and management coaching, and a stipend for learning and development resources to help you grow both professionally and personally
Company HQ
West Village, New York, NY
Leadership
Arel Lidow
(Co-Founder)Previously VP of product at AppNexus where they supervised the development and launch of the company’s flagship products. Began their career as a technology associate at Bridgewater Associates, working on trading systems for the world’s largest hedge fund.
Dr. Florian Otto
(Co-Founder & CEO)Previously an executive at Zocdoc where they drove the commercial adoption of the platform. Also founded a daily deal company in Brazil (ClubeUrbano) that was eventually acquired by Groupon. Began their business career as a strategy consultant at McKinsey & Company.
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