Principal Product Marketing Manager, Workday
Workforce Management
€96-144k
More information about location
Enterprise AI platform for managing HR, finance & IT
Posted today
Enterprise AI platform for managing HR, finance & IT
1001+ employees
Posted today
€96-144k
More information about location
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 8–10+ years in B2B SaaS product marketing, with a proven ability to lead complex portfolios
- Expert at building trusted relationships with senior leaders and driving alignment across a matrixed, global organization
- Skilled at turning intricate concepts into clear, differentiated narratives that highlight the transition from manual processing to automated, "agentic" workflows
- Ability to explain the "how" behind AI-driven product features to non-technical audiences
- Experience working with global core HCM or Workforce Management software or services in a sales, marketing, or related capacity
- Proven ability to navigate the complexities of industry-specific buyer challenges
- A track record of not just creating marketing plans, but optimizing the process of marketing—specifically through the pilot or adoption of AI tools to increase team efficiency
- Highly confident public speaker with the ability to serve as a primary product evangelist with C-level executives, industry analysts, and large audiences at marquee events
What the job involves
- The oCHRO Product Marketing team is responsible for strategically representing Workday’s HCM products globally. We lead the differentiated positioning of Workday with prospects, customers, and analysts, and ensure our field teams are enabled to tell a clear, compelling story. Over the next year, the team will focus on launching new offerings that deliver on our agentic AI vision and global and industry profile, equipping sales to position offerings effectively and driving alignment across all teams involved in GTM
- As the Principal Product Marketing Manager, Workforce Management, you will facilitate the GTM strategy for our workforce management products, with a focus on launching our latest AI innovations, increasing our profile in frontline industries, and enabling our global GTM
- You will ensure our agentic and AI-enabled workforce management vision is translated into practical value for global buyers, and contribute to our Front Line Worker solution and strategy, working closely with key stakeholders across the business
- Evolve market and competitor research by leveraging AI-driven insights to inform real-time GTM recommendations and messaging pivots
- Research and analyze competitor and market dynamics and apply findings to messaging and GTM recommendations
- Partner with Product and Sales to articulate how Workday’s AI and automation capabilities solve traditional workforce management complexities
- Facilitate the creation of presentations, programs, marketing assets, and sales materials tailored to buyer audiences, analysts, and influencers
- Ensure go-to-market strategies and plans deliver high impact in unison with integrated marketing teams
Application process
- Time left to apply
- End Date: September 5, 2026
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, Workday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & CEO)Annel began their career at Morgan Stanley as a Corporate Finance Analyst. They then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005.
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