CRM Manager Assistant, Heetch
6 Month Internship
Compensation: 800€/month
Ride-hailing app
Be an early applicant
Ride-hailing app
201-500 employees
Be an early applicant
Compensation: 800€/month
201-500 employees
Company mission
Heetch's misison is to make mobility more inclusive and more responsible.
Role
Who you are
- You are a student at an Engineering School, Business School, or equivalent University level and looking for a 6-month internship
- Strong native written and oral french skills (Key requirement)
- An intermediate level of English is required (level B-1 at least)
- A first experience in CRM is a plus
- Data driven: can both analyse a marketing funnel to size different growth opportunities, build tests to measure impact and synthesise complex results into actionable recommendations
- You are comfortable with GSheet/Excel and aren't afraid to use data visualisation tools like Looker/PowerBI
What the job involves
- As part of the CRM team, you will work to create, implement and optimise the customer communications across all channels, with the aim of improving passenger and driver loyalty and retention
- You'll be joining a CRM team focused on creating, testing and developing the best possible multi-channel CRM strategy for both passengers and drivers
- You will report directly to the CRM Manager for France and Belgium, and your missions will be very diverse :
- Campaign Management: Plan and execute campaigns using Braze across email, push notifications, and in-app messages
- Performance Analysis: Monitor campaign metrics for adhoc and lifecycles, perform A/B testing when necessary, and utilise data insights to consistently optimise performance across all channels
- Planning: Maintain an up-to-date CRM calendar to avoid any kind of conflicts
- Cross-Functional Collaboration: Work closely with global and local teams from product, marketing, and operations to ensure alignment of new and ongoing campaigns with company goals and guidelines
- Project Management: Manage and prioritise multiple campaigns, ensuring timely, effective, and seamless execution
Our take
Heetch is looking to carve out its own niche in the ride-sharing industry, and taking on Uber is no small feat. They’ve been laying down a strong service and reputational foundation, though. For drivers, Heetch only take a 15% commission to Uber’s 25%, and don’t use driver ratings as a way of reporting problems; for customers, rides are cheaper than an UberX, and are designed to have a younger, funner feel.
So how well is this strategy working? Well, Heetch is second behind Uber in France, and has spread to a couple of neighbouring countries like Belgium and Italy. Predominantly, however, their expansion is focused on francophone regions in Africa like Algeria, Cameroon, Senegal, and the Ivory Coast.
This could prove a smart move, as Uber has yet to dominate many of the African markets thanks to smaller companies offering locally tailored, and more effective competing services. These same problems are likely to plague Heetch, too, but with the leader off their top spot, there may be more room to manoeuvre.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Glassdoor (4.1)
Trustpilot (1.4)
Company
Funding (last 2 of 5 rounds)
Nov 2019
$4m
SERIES B
May 2019
$38m
SERIES B
Total funding: $73m
Company benefits
- Yes to remote working and autonomy
- Flexible hours
- Events and parties, Heetch style
- 50% discount on all Heetch rides
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Cool offices ideally located in the heart of Barcelona and Paris
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Company and team retreats
Company values
- Be Kind
- Play for the Team
- Think Different
- Make It Happen
Company HQ
La Salut, Barcelona, Spain
Articles
Leadership
Teddy Pellerin
(CEO)Has experience in project management from Sun'R and Nature Energies, and worked as a Sales Manager at Mydeal.ma.
Mathieu Jacob
(CPO)Worked as a process engineer with Hager Group, before moving on to be a Senior Consultant with eleven.
Salary benchmarks
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