Senior Lifecycle Marketing Associate, GlossGenius

$108.8-128k

+ Equity

SQL

CSS

HTML

Tableau

Looker

Hubspot

Amplitude

Mixpanel

Braze

Mid level

New York

More information about location

2 days a week in office

Operating system for appointment-based businesses.

Job no longer available

Operating system for appointment-based businesses.

201-500 employees

B2BMarketingPaymentsCustomer serviceSaaSBeauty

Job no longer available

$108.8-128k

+ Equity

SQL

CSS

HTML

Tableau

Looker

Hubspot

Amplitude

Mixpanel

Braze

Mid level

New York

More information about location

2 days a week in office

201-500 employees

B2BMarketingPaymentsCustomer serviceSaaSBeauty

Company mission

To enable business owners to reach new heights by growing their business and maximizing their income.

Job

Company

Role

Who you are

3+ years experience in a Lifecycle or email marketing role at a B2C or B2SMB company, with a preference for those with SaaS experience; strong preference for experience at a high-growth company with a self-serve funnel and a range of customer sizes
Proven success at increasing conversion rates and messaging engagement via lifecycle campaigns
Experience with and understanding of lifecycle experimentation including A/B and multivariate testing
Strong domain knowledge of email, push, in-app, and SMS marketing channels
You’re comfortable with both quantitative and qualitative data, spotting red flags, and working with colleagues to design and launch lifecycle programs that address them
Experienced with Iterable & Hubspot preferred (similar mobile-first marketing automation software, like Braze/Customer.io, also accepted), Looker and/or Tableau, Mixpanel/Amplitude, strong fluency in SQL a major plus
Knowledge of HTML & CSS for email
Excited about using AI to increase productivity and campaign performance

What the job involves

As the Senior Lifecycle Marketing Associate, you will be responsible for driving increased conversion & customer engagement for GlossGenius users and prospects
You will develop campaigns targeting customers at all stages of the customer journey, including lead nurture campaigns, personalized and triggered flows to optimize our feature launch communications and drive word-of-mouth and lifecycle communications
You'll report to the Senior Manager of Lifecycle Marketing and must be commutable to our NYC office
Design and execute feature release campaigns that drive word-of-mouth and referral
Design and execute lead nurturing campaigns that guide SMB and solopreneur buyers through our sales funnel
Design and execute lifecycle marketing campaigns that improve conversion & retention
Showcase the value of our platform to potential GlossGenius buyers through relevant and personalized messaging
Collaborate with cross-functional teams, including product marketing, sales, paid marketing, organic social, and more to create and execute campaigns that achieve business objectives and deliver measurable results
Become a customer engagement expert specializing in email marketing, customer journeys, personalization tactics, and cross-channel strategies
Utilize quantitative and qualitative data to identify, track, measure, and optimize the success and impact of our lifecycle marketing programs
Provide regular reporting and insights to key stakeholders on program performance

Our take

Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. However, despite a modern facade the beauty industry lacks specialized software and still runs on generic CRMs and basic spreadsheets. Recognizing a gap in the market, GlossGenius has stepped in to provided a specialized business management platform for beauty salons, spas and studios.

With little competition in this niche, GlossGenius has swiftly captured a large market share, with triple-digit year on year revenue growth. It serves over 1000,000 businesses and has raised more than $70M.

With this funding, the company is aiming to accelerate platform development off the back of the release of consumer experience, payment and automation products. And it is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

64% employee growth in 12 months

Glassdoor (3.6)

Company

Funding (last 2 of 8 rounds)

Jan 2026

$44m

SERIES D

Jul 2023

$28m

SERIES C

Total funding: $148.9m

Company HQ

SoHo, New York, NY

Leadership

Danielle Cohen-Shohet

(Founder & CEO)

Prior to founding GLossGenius in 2015, Danielle was an Alternative investment Analyst at Goldman Sachs.

Leah Cohen-Shohet

(CBO)

Leah joined GlossGenius in 2021 as Chief Business Officer. Prior to this, she worked in Go-To-Market Strategy & Launch at Archipelago. She also spent nearly 6 years at Symphony as a Strategic Chief of Staff, Global Head oCommunity Specialist Group and EVP of Growth & Adoption.

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