Sales Development Director, Boulevard
$172.2-246k
+ Equity
Business management platform for self-care businesses
Open for applications
Business management platform for self-care businesses
201-500 employees
Open for applications
$172.2-246k
+ Equity
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- 5+ years leading high performing SDR or inside sales teams in B2B SaaS, including managing managers
- A track record of scaling through change while building operating rhythms, KPIs, and accountability
- Deep command of SDR playbooks, from targeting and messaging to sequencing, qualification, and data driven decisions
- Fluency with modern revenue tools, including Salesforce, Outreach, Gong, and related analytics and automation
- Strong collaboration with Sales, Marketing, and RevOps
- Strategic thinking with crisp execution and attention to detail
- A people first approach that develops talent and builds a high bar culture
- Curiosity and comfort with innovation, including practical use of AI to raise quality and throughput
What the job involves
- As the Director of Sales Development, you’ll lead and scale Boulevard’s Sales Development organization of 50 SDRs and growing. You’ll bring operational rigor and leadership to ensure the team performs at a high level today, while also building the strategy, systems, and processes that position us for the future
- This is a hands-on leadership role that combines tactical execution with strategic vision. You’ll ensure Boulevard’s SDR team consistently overachieves their goals, develops top sales talent, and operates with efficiency, clarity, and intentionality
- You’ll also be a key partner across Sales, Marketing, Enablement, Operations, and Product, helping to evolve how we use tools, data, and emerging technologies to enable SDRs to focus on high-value human interactions while automating repetitive tasks
- Lead, coach, and scale a high-performing SDR organization, including SDR managers, across inbound and outbound for SMB and upmarket
- Build and run the operating system for the team, driving forecasting accuracy, process consistency, performance management, and strong hiring and retention
- Partner with Sales, Marketing, and Sales Operations to align targeting, messaging, qualification criteria, and handoffs, with clear reporting and visibility
- Implement and optimize tools and workflows that improve team efficiency, analytics, and decision making
- Drive best practices in prospecting and lead conversion, using AI and structured experimentation to raise quality and output
- Forecast pipeline creation with precision, communicate insights to leadership, and adjust plans accordingly
- Develop talent and culture, ensuring SDRs grow into future sales leaders
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is expected to reach a market size in excess of $215 billion by 2026. Traditionally, appointment-based businesses are heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and better customer experience.
Boulevard is one in a sea of companies offering software to digitizing appointment-based businesses. However, the substantial funding it has raised across multiple rounds demonstrates that it has maintained traction in the market as it grows, with investment cited to go towards hiring talent and building more tools to reach a wider set of users. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2025
$80m
SERIES D
Aug 2022
$70m
SERIES C
Total funding: $188m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company HQ
Central LA, Los Angeles, CA
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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