Senior Marketing Manager, Insider
North America
Growth marketing management platform
Open for applications
Growth marketing management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in one of our fastest-growing region, if you are up for the challenge of your lifetime, this is probably the role for you
- A degree in Business, Marketing or a related field,
- +5 years of previous experience in B2B marketing, ideally for a SaaS business,solid leadership skills with experience in building and managing teams
- Good knowledge of digital space
- Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce)
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials
- Strong creative problem-solving skills,
- Extraordinary attention to detail,
- Excellent event planning and execution skills
- Ability to maintain a positive attitude,
What the job involves
- We are currently looking for our Senior Marketing Manager, North America
- Come and join our dynamic Marketing team to create your own playground and take our marketing strategy to the next level. Read on if you want to discover how it feels to become one of us
- Builds and owns the marketing strategy and execution for North America, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates,
- Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
- Owns the event marketing program calendars, organizing both Insider events and industry events, managing all aspects of the projects from speaker recruitment to logistics
- Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides
- Works closely with sales to measure program performance and lead quality
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.2m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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