Field Marketing and Community Manager, Productboard

• 5+ years of experience in event marketing, field marketing, or community, with a track record of leading small and large-scale events
• Managed regional summits and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships
• Owned community engagement from speaker recruitment to in person or virtual meetup execution
• Strong experience with cross-functional teamwork, especially with Sales, Product, Office Ops, and Executive teams, to align events with business priorities
• Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation
• Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners
• Creative event design skills that translate brand and vision into engaging event experiences
• Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs

Desirable

• Own community events out of the Bay Area, hosting meetups regularly in our office or offices of our partners or customers
• Manage community engagement, sparking interesting discussions and momentum with creative and innovative programming
• Energize product managers and Productboarders with compelling events and content whether it’s an interesting activity, topic, or speaker that gets people hooked
• Execute against third-party sponsorships, co-branded partner events, and Productboard-hosted events, negotiating key partnerships and driving strategic value for Productboard
• Collaborate closely with Sales, Product Marketing, Revenue Marketing, Product to ensure alignment and drive impact through every event
• Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach post-event reporting, and detailed execution
• Report against event metrics and analyze performance, supervising return on investment, pipeline contribution against forecasted, and attendee engagement to continually optimize event strategies
• Innovate on event formats and experiences that show Productboard’s brand, providing creative and engaging touchpoints for our audiences
• Support and own select categories under Productboard’s hosted events which may include Customer Advisory Board, Annual User Conference, Regional Product Days
• Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Productboard’s presence at key events
• Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes