Director, Product Marketing Manager, VSCO
$240-260k
This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance
Creative platform for photographers
Be an early applicant
Creative platform for photographers
201-500 employees
Be an early applicant
$240-260k
This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance
201-500 employees
Company mission
To equip photographers with the tools, community, and exposure they need to expand creatively and professionally.
Role
Who you are
- We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level
- This role is ideal for a leader who thrives in ambiguity, sees around corners, and is energized by building for a highly creative, fast-evolving audience
- 12+ years of product marketing experience, including deep experience in consumer mobile, creative tools, or prosumer technology
- 5+ years leading and developing high-performing PMM teams, with a track record of coaching strong ICs and scaling a function
- Proven success owning positioning, messaging, and GTM for complex, multi-product portfolios with high visibility and strategic impact
- Expertise in customer research, insight development, segmentation, and translating creator needs into product and marketing strategy
- Exceptional cross-functional leadership, with the ability to influence senior stakeholders, drive alignment, and move org-wide initiatives forward
- A gifted communicator and storyteller who can simplify complexity and articulate narratives that resonate from executives to creators
- Highly analytical mindset with experience building KPIs, validating assumptions, and leveraging data to shape strategy and drive outcomes
- Comfortable operating in fast-paced, high-ambiguity, high-accountability environments
- Passion for creativity, photography, and VSCO’s mission; deep empathy for the creator mindset
What the job involves
- We’re looking for a seasoned Director, Product Marketing Manager to set the vision, strategy, and operational foundation for Product Marketing at VSCO. This leader will steward how our creative tools and experiences show up in the market, ensuring our product narrative is crystal clear, differentiated, and deeply aligned to the needs of creators
- In this highly strategic and hands-on role, you will own the end-to-end product marketing function. You will define the long-term roadmap, elevating the team’s craft, and driving the programs that fuel product adoption, market expansion, and brand love
- You’ll partner closely with Product, Design, Growth, and Brand to influence product direction, bring breakthrough ideas to market, and ensure that the creator’s voice guides decisions at every level
- As an experienced people leader, you will hire, mentor, and scale a high-performing PMM team while establishing the operating model that enables VSCO to move with clarity, speed, and cross-functional alignment. You’ll balance long-term strategy with a willingness to get into the details, ensuring both vision and execution are exceptional
- Set the vision and long-term strategy for Product Marketing at VSCO, defining how we position, launch, and scale our creative tools in the market
- Build, lead, and develop a world-class PMM team, establishing systems, rituals, and frameworks that elevate execution and strategic alignment across the org
- Own company-wide positioning and messaging architecture, ensuring consistency, differentiation, and clarity across our suite of creative tools and experiences
- Drive go-to-market excellence for major launches. You lead insight development, GTM planning, and cross-functional orchestration from concept to adoption
- Shape product strategy by partnering deeply with Product and Design, representing the voice of the creator and influencing roadmap decisions with data and insights
- Drive market and competitive intelligence, guiding segmentation, personas, research, and insight synthesis to sharpen product direction and marketing strategy
- Partner with Growth, Brand, and Lifecycle teams to develop integrated campaigns that drive acquisition, engagement, retention, and expansion
- Establish and operationalize KPIs for positioning, launches, and adoption; leverage data to measure performance and continually optimize our GTM engine
- Act as a strategic force multiplier, elevating cross-functional decision-making, creating clarity, and helping VSCO operate with greater speed and focus
Application process
- The application window for this role will be open until at least 1/19/2026. This opportunity will remain online based on business needs which may be before or after the specified date
Our take
VSCO (pronounced "vis-co") is a photo and video editing app that's all about creativity without the pressure. Unlike Instagram and Facebook, which are driven by ads and likes, VSCO focuses on making money through subscriptions, giving users a refreshing break from the constant follower count anxiety.
Co-founded by an ex-wedding photographer passionate about simple, beautiful photography and a former Creative Director, VSCO knows exactly what the creative community crave. While it competes with Instagram and newer apps like Tezza, VSCO has built a strong, loyal following with its creator-first approach, which will most definitely help it see future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2015
$30m
SERIES B
May 2014
$40m
SERIES A
Total funding: $70m
Company benefits
- Balance: Flexibility is really important to us, and family always takes precedence. We have a Flexible Time Off policy for eligible employees, and we encourage each other to take breaks so that we can do our best work, refreshed. We also offer paid parental, medical, and caregiver leave so you can take the time you need to disconnect
- Benefits: Our team’s health and wellness is a top priority. VSCO offers flexible time off, a 401(k) retirement plan, insurance (medical, dental, vision, life/AD&D, short and long-term disability), 11 paid holidays, and a monthly tech & well-being stipend. Employees also have access to well-being perks such as Peloton, Wellhub (formerly Gympass), One Medical, Spring Health, and Headspace
- Remote Work @ VSCO: VSCO operates as a fully remote organization with employees working from their home office across several states in the US, with over 50% of the company working in the Bay Area and Los Angeles. While we are dispersed, teams stay connected through participation in quarterly virtual team-building events and bi-annual in-person offsites
Company HQ
Financial District, San Francisco, CA
Leadership
Eric Wittman
(CEO)Initially served as President of VSCO from 2021 to 2023 before becoming CEO. Previously the CGO/CRO at JLL, COO at Figma, and General Manager at Atlassian.
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