Senior Product Marketing Manager, Stellar Cyber

• Bachelor’s degree in marketing, business, communications, cybersecurity, computer science, or a related field
• 7+ years of product marketing experience, including significant experience in cybersecurity or enterprise security technology
• Strong understanding of cybersecurity buyers, market dynamics, enterprise sales cycles, and security operations
• Knowledge of areas such as SIEM, threat detection and response, security analytics, XDR, NDR, endpoint security, cloud security, SOC operations, or related technologies
• Demonstrated experience developing product positioning, messaging, competitive intelligence, and go-to-market strategies
• Proven ability to train and enable sales teams on complex technical products and cybersecurity concepts
• Excellent presentation, storytelling, writing, and verbal communication skills
• Experience developing video scripts, webinars, product demonstrations, and multimedia content
• Ability to communicate effectively with both highly technical audiences and executive business stakeholders
• Strong project-management skills with the ability to manage multiple priorities in a fast-paced environment
• Experience working collaboratively with globally distributed Product, Engineering, Sales, and Marketing teams

Desirable

• We are seeking a Senior Product Marketing Manager with deep cybersecurity experience to help define how our products are positioned, communicated, and brought to market
• This individual will translate complex product capabilities and cybersecurity concepts into clear, differentiated narratives that resonate with customers, prospects, partners, analysts, and sales teams
• The ideal candidate combines strong cybersecurity domain knowledge with expertise in product marketing, competitive intelligence, content development, and sales enablement.
• This person must be comfortable working closely with Product Management, Engineering, Sales, Customer Success, and the broader Marketing organization
• Develop compelling positioning, messaging, and value propositions for our cybersecurity platform and solutions
• Translate technical features and capabilities into clear customer benefits and business outcomes
• Create marketing narratives tailored to security executives, security operations teams, technical practitioners, and business leaders
• Maintain consistency of product messaging across campaigns, presentations, web content, videos, events, and sales materials
• Partner with Product Management to understand the roadmap, customer use cases, product differentiation, and market opportunities
• Monitor cybersecurity market trends, customer needs, emerging technologies, and changes in the competitive landscape
• Conduct detailed competitive analysis covering product capabilities, positioning, pricing, strengths, weaknesses, and go-to-market strategies
• Develop and maintain competitive battlecards, comparison guides, objection-handling materials, and win/loss insights
• Equip Sales and other customer-facing teams to clearly articulate our competitive advantages
• Share actionable market intelligence with Product, Sales, Marketing, and executive leadership
• Develop and deliver product and cybersecurity training for sales representatives, sales engineers, channel partners, and customer-facing teams
• Build sales enablement materials, including pitch decks, solution briefs, talk tracks, FAQs, playbooks, battlecards, and customer presentations
• Ensure that sales teams have a strong understanding of the product, cybersecurity domain, target buyers, use cases, and competitive differentiation
• Partner with Sales leadership to identify knowledge gaps and develop ongoing enablement programs
• Support strategic customer meetings, field events, webinars, and partner training when needed
• Develop high-impact content such as solution briefs, white papers, presentations, blogs, web copy, thought-leadership pieces, and customer-facing materials
• Create scripts, storyboards, and messaging for product videos, demonstrations, webinars, and multimedia campaigns
• Collaborate with creative, digital, communications, and demand-generation teams to turn product narratives into engaging campaigns
• Work with customers and internal teams to develop case studies, testimonials, and proof points
• Lead product launches and go-to-market programs in partnership with Product, Sales, Demand Generation, Communications, and Customer Success
• Define target audiences, buyer personas, use cases, launch plans, messaging, content requirements, and success metrics
• Support industry analysts, media briefings, events, conferences, and other market-facing activities
• Measure the effectiveness of product marketing and sales-enablement programs and recommend improvements
• Success will be measured by the candidate’s ability to;
• Create clear and differentiated product positioning
• Strengthen the sales team’s product and cybersecurity knowledge
• Improve competitive readiness and objection handling
• Produce compelling content and multimedia narratives
• Execute effective product launches and go-to-market programs
• Increase market awareness, sales confidence, and customer engagement