Director of Lifecycle Growth & Revenue, ActiveCampaign
$207-253k
Customer experience automation
Job no longer available
Customer experience automation
501-1000 employees
Job no longer available
$207-253k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 12+ Years in Marketing and/or related field with the majority of time in growth or revenue marketing, with 8+ years in people leadership
- SaaS Experience
- Global experience preferred
- MarTech or adjacent industry experience preferred
- Direct experience with a high-performing PLG motion is required
- Superb communications skills across all mediums, and all levels of the organization
- Success in planning, developing, and executing testing plans and comprehensive revenue growth strategies
- Drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally
What the job involves
- You will play a key role in driving growth as part of the ActiveCampaign revenue and performance team
- As the Director of Lifecycle Growth and Revenue, you will develop, implement, and optimize our life-cycle strategies to drive upgrade and expansion revenue, and retention
- This team is responsible for our conversion and revenue strategies in the post-trial phases inclusive of retention
- This team will develop and activate a multi-touch strategy across marketing channels, in-application, and direct with sales and customer success teams
- You will drive cross-functional collaboration and alignment with marketing, product growth, sales, and customer success teams to develop and implement innovative life-cycle strategies that improve conversion rates and drive revenue expansion through the post-trial funnel
- Drive cross-functional partnership and collaboration to ensure lifecycle strategies are developed, implemented, and meet business objectives on a continuous basis
- Work in direct partnership with brand creative, product marketing, and other growth teams to drive continuous optimizations and best in class customer experience across all lifecycle programs and activations
- Directly lead, manage, and develop a high-performing team of lifecycle revenue marketers
- Enhance personalized and localized lifecycle experiences to improve the customer experience and drive growth inclusive of personas, geos, and segments
- Advance the strategy, roadmaps, testing plans, and outcomes for all lifecycle programs
- Develop the lifecycle team targets and measurement requirements in direct partnership with marketing analytics, marketing leadership, and finance teams - fully aligning to our annual and quarterly plans
- Drive a deep sense of urgency and accountability in driving growth and retention through these customer lifecycle phases
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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