Head of Communications and PR, Kin Insurance
$180-210k
+ Equity + Bonus + Kin Leadership Incentive Plan
More information about location
Personalized home insurance platform
Be an early applicant
Personalized home insurance platform
501-1000 employees
Be an early applicant
$180-210k
+ Equity + Bonus + Kin Leadership Incentive Plan
More information about location
501-1000 employees
Company mission
To reimagine home insurance for every new normal.
Role
Who you are
- 10+ years of experience in communications - including public relations and executive communications in the tech industry. Preferably in Fintech or InsureTech or adjacent regulated industry verticals
- Strategic Thinker: Ability to develop communications agenda in alignment with company strategy and objectives
- Intellectually curious and a quick learner, with a demonstrated track record of quickly building domain expertise and credibility
- Data savvy, expertise in analyzing PR and earned media metrics with a demonstrable track record of leveraging data in content creation
- Digital native: In-depth understanding of digital and social media trends and tools, with experience integrating them into PR strategies
- Excellent writing and editing skills, including the ability to write about complex topics in a simple, easy to understand way
- A resourceful player-coach with the ability to deliver high impact while developing team and capabilities; Minimum of 5 years in people management
What the job involves
- We are seeking a dynamic and resourceful Head of Communications and PR to lead our external communications strategy and establish Kin as a tech forward disruptor brand in the home insurance market
- This role will be directly responsible for driving our content strategy targeted towards customer and investor audiences to significantly increase our share of earned media
- Reporting to the Chief Marketing Officer, this person will work closely with the Founder-CEO and other members of the executive team in executing end-to-end strategic communications
- The goal is to position Kin as a thought leader among journalists and media outlets on topics at the intersection of climate change and home insurance by leveraging our points of differentiation
- Partner with the Founder-CEO and other members of the management team as the strategist and storyteller for Kin
- Develop and implement a comprehensive external communications strategy, including PR, aligned with Kin’s strategy and business objectives
- Leverage Kin's unique differentiators and data-driven insights to secure earned media opportunities
- Cultivate and maintain relationships with a broad range of industry journalists, members of the trade press, and industry analysts
- Develop key performance indicators to measure the success of communications efforts, media coverage, and adjust strategies to ensure impactful results
- Manage communications budget--optimizing value and results from agency relationships and the internal team by setting ambitious KPIs
- Partner with the SEO team to guide blog content creation, prioritizing opportunities with the biggest SEO impact
- Manage Kin’s presence on social media and other digital platforms to inspire trust among current and prospective customers
- Stay informed on industry trends, press coverage and competitor activities to shape Kin’s communications agenda
- Collaborate with internal stakeholders, including Legal, Finance, and Product, on content development
Application process
- 28 March 2025 at 05:00
Our take
The setup process for home insurance can be difficult and time-consuming, particularly for complex and risky properties. Legacy insurance providers rely on users and brokers to insert uniform data, an approach that is not very accurate considering the idiosyncrasies of each individual property.
Kin Insurance works directly with consumers to provide bespoke and affordable home insurance. The company's software imports thousands of variables based on third-party data in order to provide a more personalized approach to home insurance. Data is also collected from aerial and satellite imagery, government records, and building permits to ensure a house is covered from localized threats such as wildfire, hurricanes and other natural disasters.
Recognizing the antiquated and one-size-fits-all nature of the current home insurance landscape, Kin Insurance has taken an innovative approach by focusing on data collection. Through these means, the company claims that they can offer personalized insurance that can be negotiated directly through their communication channels, ensuring that consumers can access the exact insurance they need without having to pay for more than is required. Strong funding, raised across several rounds, will allow Kin to continue expanding its network and business reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Feb 2024
$15m
SERIES D
Sep 2023
$33m
SERIES D
Total funding: $326m
Company benefits
- Medical
- Dental
- Vision
- Life insurance
- Disability insurance
- Commuter benefit plan
- 401k
- Flex spending accounts
- Support for continuing education and professional development
- Training, development, and networking opportunities via Sales Assembly
- Flexible PTO
- Onsite gym membership
- Company-provided lunch each month
- Daily snacks
- Sodas, unlimited flavored water, & coffee
Company values
- Run through walls, together - Our industry is stuck in the status quo. But Kin is different. We are challengers. Innovators unwavering in our mission to fix insurance for those who need it most. We are changing insurance for good. We roll up our sleeves, take action, and get “impossible” things done every day with grit and teamwork
- Raise the bar. Drop the ego - Attitudes are contagious. Every one of us is responsible for creating the culture we want to work in. High performance. Low drama. Always respectful. Like professional sports teams, we win by working in sync. We show up, work hard, and play to each other’s strengths
- Act like an owner - We are more than employees. We are owners, fully accountable for achieving Kin’s mission. That requires positive, proactive, big-picture thinking well beyond our job descriptions. Ask questions, Take ownership. Do the right thing, even when it‘s hard. Because when Kin thrives, so do you. And so do our customers
- Keep asking ‘What if?’ - We value curiosity. To make insurance better for our customers, we experiment. We embrace insights. And we base decisions on data rather than assumptions. We see setbacks as opportunities for growth and are always learning and improving. Both individually and as a company
Company HQ
River North, Chicago, IL
Articles
Leadership
Sean Harper
(CEO)Sean worked as a BCG Associate for 5 years before founding FeeFighters.com and working for 2 years at Groupon. After a year as CPO of 2Checkout, they co-founded Kin Insurance, serving since as CEO.
Lucas Ward
(CTO)Having studied at Southeast Missouri State University, Lucas spent half a decade at Accenture, before a combined 3 years at ThoughtWorks and Fundspire. They left their CTO position at Rippleshot in 2015 to co-found Kin Insurance in January 2016.
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