Head of Growth Marketing, Citizen Health
Growth Marketing & Analytics
Office located in San Mateo, CA
Health data access & sharing platform
Job no longer available
Health data access & sharing platform
21-100 employees
Job no longer available
Office located in San Mateo, CA
21-100 employees
Company mission
To improve the lives of 400+ million people navigating rate and complex conditions.
Role
Who you are
- You are incredibly analytical and have strong product intuition based on deep customer empathy. You are an expert at identifying the channels where our prospective customers spend their time both online and offline
- You have the finesse to then engage these customers where they are. You are obsessed with metrics and are willing to roll up your sleeves with data - you are a true data scientist at heart
- You are a full stack startup athlete that likes to move fast and is passionate about innovation
- You are a great fit if you are one of those deeply curious people who likes to test and build new things and is continuously asking ‘what if’ - What if this existed? What if I tried this?
- 7+ years experience in performance marketing, and ideally in a zero to one early stage startup environment. Product led growth experience is a huge bonus
- Must be scrappy and self-starting, always having ideas for experiments that push the limits on how things have been done in the past
- Track record of using experimentation and the scientific method to improve and optimize the full customer journey
- Ability to implement and scale growth infrastructure across the entire customer journey
- Hands-on experience with the marketing tech stack, including web analytics, SEO and SEM tools, marketing automation and CRM, email marketing, data visualization, and reporting
- Advanced analytical skills and are masterful at drawing insights from data visualization tools like Data Studio, Looker, Corral Data, and/or manual querying, sorting, and visualizing data to improve growth
- Experience building and scaling paid media channels from scratch for startups
- Proven track record of delivering traffic/leads within the rare and complex disease space and contributing quantifiable results from growth programs
- Highly curious, continuously exploring new ideas across a variety of industries, technologies, etc
- Bonus points if you have experience that spans B2C and B2B
What the job involves
- You will help us find the customers that will give us early feedback to shape our product directly, and will work with us to develop and advance products based on continuous learning and improvement
- Develop and execute strategies using your track record of going zero to one and launching successful new products where your efforts directly resulted in the first 10, 50, 1000 customers
- Constantly generate experimental ideas to push the boundaries of conventional marketing. Identify new channels, creatively engage with those channels, and use data to drive strategy and positioning
- Build and scale infrastructure for growth levers, including viral loops, SEO/SEM, email, social media, and display advertising campaigns
- Own and optimize growth channels, measuring their success and impact
- Leverage data science to build advanced data analyses, obsessively analyze metrics, and inform product development and growth strategies
- Implement and manage acquisition strategies with Google, Facebook, TikTok, Reddit, and LinkedIn, as well as newly developed channels you identify
- Continuously explore new ideas across various industries and technologies
- Be a world-class communicator, articulating how data decisions drive growth strategy
Our take
Citizen Health is an AI-powered platform that gives individuals with rare and complex diseases access to their health data. By centralizing records like clinical data, genetic information and patient-reported outcomes, it helps patients make informed decisions, share insights with caregivers and connect with others facing similar conditions.
The platform also accelerates medical research by providing researchers with critical patient data, speeding up drug development and clinical trials. By empowering patients to share their experiences, Citizen Health helps advance personalized care and faster therapies for rare diseases.
Only founded in 2023, the company is already making waves, with financial backing from the Chan Zuckerberg Initiative (CZI). With CZI's support, Citizen Health aims to expand its platform, innovate further and accelerate research to improve the overall treatment of rare diseases.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Nov 2024
$14.5m
SEED
Total funding: $14.5m
Company benefits
- Comprehensive health insurance
- Company off-sites
- Work-from-anywhere 30 days of the year
- Unlimited PTO
- Potential for equity
- 12 weeks of paid parental leave
Company values
- Work for the patients: Not for the systems that serve them
- Fearlessly build the future with urgency: Don't incrementally improve the status quo
- The future is built by the doers: Good ideas alone will not change the world
- Speed is of the essence: But we need robust technology to scale and succeed
- Life is hard enough: Let's never make it any harder for our community
Company HQ
Downtown, San Mateo, CA
Leadership
Farid Vij
(Co-Founder & CEO)Previously the President and General Manager of Patient Network and Data at Invitae. Prior to that, they co-founded Ciitizen where they served as the Chief Operating Officer.
Nasha Fitter
(Co-Founder & CBO)Co-founder and CEO at FOXG1Research. Previously VP at Invitae and Ciitizen. Also was founder and CEO of Schoolie (acquired by GreatSchools) and spent 6 years at Microsoft in a number of education related roles.
Daniel Wang
(CTO)Previously the Director of AI, ML and Pricing Engineering at Uber Freight. They also worked at Amazon as an Alexa Speech Recognition Model Engineer and co-founded Factory Method where they served as the CEO.
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