Digital Marketing Manager, AssetWatch
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More information about location
Remote monitoring for proactive maintenance
Posted today
Remote monitoring for proactive maintenance
101-200 employees
Posted today
+ share options
More information about location
101-200 employees
Company mission
To build the leading proactive maintenance platform for industrial organizations around the world.
Role
Who you are
- 3+ years of experience in digital marketing with a strong emphasis on paid advertising campaign management
- Proven track record of successfully managing and optimizing paid advertising campaigns across multiple platforms
- Deep understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing
- Proficiency in using advertising platforms such as Google Ads, LinkedIn Ads, 6sense, and other relevant tools
- Strong analytical skills and experience using data to drive decision-making
- Excellent communication, interpersonal, and presentation skills
- Self-starter who can work independently and as part of a team
- Strong attention to detail and organizational skills
- Experience with marketing automation tools and CRM systems is a plus
What the job involves
- AssetWatch is seeking a highly motivated and results-driven Digital Marketing Manager to lead our online advertising efforts and contribute to the overall growth of our digital presence
- This role will be heavily focused on developing, implementing, and optimizing paid advertising campaigns across various platforms, while also contributing to broader digital marketing initiatives
- Reporting to the Director of Demand Generation, the ideal candidate is a data-driven strategist with a passion for advertising, a strong understanding of digital marketing principles, and a proven track record of success
- Advertising Campaign Management: Develop, execute, and manage paid advertising campaigns across multiple platforms, including but not limited to Google Ads (Search, Display, YouTube), LinkedIn Ads, Programmatic Display, and other relevant channels
- Budget Management: Manage advertising budgets, ensuring efficient allocation of resources and maximizing CPL. Track and analyze campaign performance, making data-driven adjustments to optimize spend and achieve target KPIs
- Performance Analysis & Reporting: Monitor key performance indicators (KPIs) such as conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant metrics. Generate regular reports on campaign performance, providing actionable insights and recommendations for improvement
- A/B Testing & Optimization: Conduct A/B testing on ad creatives, landing pages, targeting strategies, calls to action, and other campaign elements to continuously optimize performance and improve conversion rates
- Keyword Research & Targeting: Work with SEO team to conduct thorough keyword research to identify relevant search terms and target audiences. Develop and refine targeting strategies to reach the right audience with the right message through search ads
- Ad Copy & Creative Development: Collaborate with the creative and content teams to develop compelling ad copy and visuals that resonate with target audiences and drive conversions. Ensure consistency in brand messaging across all advertising channels
- Support Other Digital Efforts: Contribute to other digital channels by supporting the core advertising strategy with email marketing, social media, and SEO efforts
Our take
Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.
Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.
With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams - giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding and growth since its founding in 2014, and is planning to continue expanding and scaling up the business.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 8 rounds)
May 2024
$38m
SERIES B
Jun 2022
$9m
SERIES A
Total funding: $75.7m
Company benefits
- Equity options
- Flexible work schedule
- Full benefits and 401K + 401K Match
- Opportunity to make a real impact every day
- Unlimited PTO
Company values
- PROFESSIONALISM
- INTEGRITY
- FLEXIBILITY
- SOLUTION ORIENTATED
- RELATIONSHIP FOCUSED
Company HQ
Westerville, OH
Articles
Leadership
Will Zell
(Executive Chairman)Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.
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