Marketing Campaign Operations & Automation Manager, Justworks
$121-151k
More information about location
2 days a week in office (Water Street, NY)
Business operations platform
Be an early applicant
Business operations platform
1001+ employees
Be an early applicant
$121-151k
More information about location
2 days a week in office (Water Street, NY)
1001+ employees
Company mission
To help entrepreneurs and businesses grow with confidence.
Role
Who you are
- This is a hands-on individual-contributor role for someone who combines marketing automation expertise with digital execution skills
- 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline
- Hands-on experience building campaigns and workflows in marketing automation and CRM platforms
- Experience executing across multiple channels, including paid media, web, email, and events
- Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows
- Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance
- Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns
- The ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies
- Strong prioritization and project-management skills, with a track record of managing concurrent campaigns
- Experience using AI and automation to improve throughput and reduce manual work and errors
What the job involves
- The Marketing Campaign Operations & Automation Manager will build and run the execution engine that helps Justworks Marketing launch coordinated campaigns across paid media, web, email, events, and customer-engagement platforms
- You will translate Marketing’s plans into working campaigns—from audience identification to activation and automated workflows to landing pages, forms, tagging, tracking, and launch quality assurance
- Every campaign should connect to the broader acquisition funnel and customer lifecycle, with clear follow-up and reliable measurement
- You will partner with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to increase campaign speed and quality through shared processes, AI, and automation
- Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning
- Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity
- Build campaigns and automated workflows in marketing automation and customer-engagement platforms
- Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations
- Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates
- Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records
- Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs
- Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey
- Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up
- Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams
- Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths
- Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation
- Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks
- Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings
- What success looks like:
- Campaigns launch faster, with fewer errors and clear ownership across teams
- Paid, web, email, event, and lifecycle execution connects to a shared customer journey
- Campaign responses receive the right follow-up, and tracking and measurement inputs are reliable
- Marketing has visibility into campaign priorities, capacity, launch readiness, and bottlenecks
- Reusable processes and automation increase execution capacity while improving quality
- Campaign testing and learning contribute to better conversion and customer progression
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Justworks' solutions have proven extremely popular with SMEs, and this has not gone unnoticed by investors - with the company picking up considerable amounts of funding. The company is known to have sights on going public, though these were delayed somewhat by market conditions. That said, it has continued to expand operations and acquired Via in 2024, signalling that its going strong.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work
- Paid parental leave
- Work from home opportunities
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching
- Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Founder & Director)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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